Houston has some of the top medical facilities in the world: Houston Methodist, Memorial Hermann, UT Health, Baylor College of Medicine, Texas Heart Institute, CHI St. Luke’s Medical Center, Texas Children’s Hospital and MD Anderson Cancer Center, all located within the same few blocks of the bustling Texas Medical Center, just south of downtown Houston. Our city is not just about the energy business, we are also a center for advanced medical treatment and research.
We recently finished work on a series of annual reports for Houston Methodist Hospital, a top hospital in multiple categories. We’ve done several healthcare photography jobs for them over the years, from advertising shoots, creating content for their corporate magazine “Leading Medicine”, and the last round of annual reports, which we finished in 2014.
The reports are beautifully designed and printed brochures (can you say, “spot UV” on all the photos?!!), each aimed at a different healthcare specialty within the hospital. There were different publications for each specialty: Heart and Vascular Care, Cancer Care and Research, Neurosciences, Transplant, and Ortho/Sports Medicine. These publications are typically not something the patient always sees. They are more typically targeted toward doctors and other healthcare professionals for a variety of reasons.
These shoots are always interesting exercises in problem solving and working fast. For instance, we might have several shoots in one day at the hospital, all with different doctors or researchers, all with hectic tight schedules. We have to scout locations quickly, light the room, test, and break it all down again to get to the next shoot on time….hopefully with enough time factored in for a quick lunch or Starbucks stop in the hospital.
There’s a lot of variety too. The shoots ranged from portraits of doctors, working shots with doctors/nurses with patients, high tech shots of researchers in labs, to actual surgeries. In my last few years of working closely with this hospital, I’ve seen heart surgeries (open and minimally invasive), a kidney transplant, knee surgeries, and even an open neurosurgery where the patient was awake for brain stimulation throughout the procedure. Open brain surgery is truly one of the most amazing things I’ve ever seen.
We worked closely with MMI, the hospital’s agency for this project, and a friendly group of marketing, PR, and video professionals at the hospital. We spent a lot of time with them, and consider them not just our clients, but very good friends.
Here are a few of the layouts from this year’s reports. Check out more of our Medical and Healthcare Photography on our portfolio site.