Advertising Photography Concepts for Huntsman Corporation

Advertisement by Houston Texas advertising photographer Robert Seale for Huntsman insulation products.

Advertisement for Huntsman insulation products.

We’ve been fortunate to work on an ongoing advertising campaign for the Huntsman Corporation (HUN), a very large differentiated products company.  Huntsman doesn’t make products that you or I can buy in the store, but their products are everywhere…the foam in auto seats, insulation in buildings, even the soles of athletic shoes.

The challenge for Huntsman then, is showing what they do, without “selling” a specific product.  Their advertising is often BTB in trades within the industrial world, and the theme/concept for their ongoing campaign is collaboration between Huntsman and the partners who use Huntsman materials in their products.

To that end, I’ve done a few shoots for them, always collaborating with the incredible Chris Pearson, a British designer who really knows his stuff.  I’ll break down a few of the recent shoots I’ve done for them below:

In advertising photography, unlike corporate or editorial photography, you often get a very specific comp or brief.  In the old days, designers would draw the concept on paper, and after these were presented to the client, the advertising photographer was brought in to execute the idea.  These days, the comps are often “theme boards”, or “mood books” – multi page PDF presentations with a mixture of drawings, existing stock (to show mood or lighting style), and sometimes, full-on Photoshop illustrations made up of 10 or more individual photo elements….a background from here, a person from there, etc…with color changed to suit the designer’s vision of the final piece.  Sometimes there is room for collaboration and interpretation, and a good photographer always tries to give the designer what they want, but improve on the concept if at all possible.

For the first shoot, we needed to show a builder and a client looking at plans within an unfinished home highlighting a spray foam insulation product.   We used Plume Wafer 100’s with Lighttools grids on each person, lighting each model’s face.  We used a large softbox to fill the scene (very slightly) from above the camera, and a low shutter speed on a floor level tripod to open up the ambient light coming in from the window.  I used the new Canon 24 Tilt shift on this shot. (If you would like to see more lighting scenarios from previous shoots, you can find them here.)

Advertisement by Houston Texas advertising photographer Robert Seale for Grocery store shoot for Huntsman freezer insulation products.

Grocery store shoot for Huntsman freezer insulation products.

For the grocery store shoot, which was to highlight the insulation products Huntsman makes for commercial freezers, , we had to rent a large grocery store location after hours (the middle of the night!), and balance our strobes to the existing banks of fluorescents overhead.  It was a tough lighting situation, as the lights couldn’t show in the final picture.  We ended up using two large rectangular softboxes high above the camera on either side of the camera, feathered up slightly above level, and two Canon 580 speedlights inside the glass freezer cases on each side to pop a little fill on each model’s face.  A retoucher removed signage on the back wall in post.

Advertisement by Houston Texas advertising photographer Robert Seale for Stadium shoot with two soccer players for Huntsman products in athletic shoes.

Stadium shoot with two soccer players for Huntsman products in athletic shoes.

For the third shoot, we rented a large Texas high school football stadium to highlight Huntsman’s products used to create Adidas soccer shoes.  Since the theme, was one of Huntsman working together with other companies, the decision was made to show a couple of soccer players doing pre-game drills….working together on the soccer field.

Finding soccer players that looked realistic was a tall order for casting, but eventually, we found models with soccer experience, and we shot a series of drills that players might do together on the field – running, stretching, warming up, kicking a ball back and forth, and heading the ball back to each other.  Again, the emphasis was on teamwork – not competition, hence the identical uniforms.

This shoot was the most elaborate in terms of lighting.  We brought in three assistants for the shoot, and used Profoto 7A’s with Bi-tube heads and Magnum reflectors from behind the subject on high-rollers, 2 more 7A’s with large Plume 140 strip banks with grids from a slightly closer to side angle (still slightly from behind though), and a Plume Wafer Hexoval 180 feathered up slightly from high above camera.  We shot throughout sunset, and did enough takes to make the models really, really sore the next day!  A retoucher was able to duplicate the edge of the high school stands in the background and create a mirror image that made the stadium seem larger than it actually was.

In the end, the client was very happy, and we had a great time creating images for some hard to illustrate concepts.

High-tech engineering schematic of the set.....drawn with pinpoint laser accuracy.

High-tech engineering schematic of the set…..drawn with pinpoint laser accuracy.

Behind the scenes set shot, showing assistant Andrew Loehman with the 5 light setup.

Behind the scenes set shot from the soccer shoot, showing assistant Andrew Loehman with the 5 light setup.

 

 

Robert Seale photographs Leading Medicine Magazine for The Methodist Hospital System

Houston Commercial Photographer Robert Seale - Methodist HospitalI recently completed a cool corporate photography project for The Methodist Hospital System’s Leading Medicine publication.  Methodist is the official health care provider for several of the sports teams in the Houston area, among them, the Houston Astros, The Houston Texans, The Houston Dynamo MLS team, Rice University, and The Houston Ballet.

The project was coordinated by the creative team at Methodist, working with the help of an outside agency, Adcetera, here in Houston.

Among the stories we photographed for the issue, were a story on Houston Texans running back Arian Foster’s vegan diet (I think he has since recanted…), and a story on NFL quarterbacks dealing with concussions, featuring then Texans quarterback Matt Schaub.

Houston Commercial Photographer Robert Seale - Methodist Hospital

We had a lot of fun with Arian Foster and his vegan diet story.

Houston Commercial Photographer Robert Seale - Houston Texans Matt Schaub

The photo of Matt Schaub for the NFL quarterback concussion story. We used an LCD projector to project a brain image on the side of Schaub’s head.

Houston Commercial Photographer Robert Seale - Houston Texans Matt Schaub

Another view of Schaub, using the projector to generate a background of brain synapses.

For the Schaub story, we ended up trying two photos in addition to his cover shot setup:  in the first “concussion story” shot, we used an LCD projector to project an image of a brain on the side of Schaub’s head.  To make the head stand out and keep the “brain area” in mostly shadow, we used a Profoto strobe with a small softbox (a Plume Wafer 75)  on a backdrop in the background (to silhouette the head with a graduated falloff), and then another Profoto Acute 1200 from 90 degrees camera right with a 3 degree grid on a Profoto grid reflector.  This gave us a nice tight light on the face, but with a quick falloff to black so that the brain image would show well on the side of the head.   The second concussion shot was more simple, as we just projected an out of focus image of brain synapses in the background, with the same keylight on Schaub.

In addition to the inside stories we shot for the magazine, one of the ideas was to create a giant fold-out cover, reminiscent of the Vanity Fair “Hollywood issue” covers with a representative from each team/organization featured on the piece.

The tricky part was, these were eight (count em – 8!) separate photo shoots!  Planning was crucial, and just to hedge our bets, we actually created two lighting schemes that we used on each and every shoot:

-A large, soft, one light setup with a big Plume Hexoval 180 camera right – very close to the subject.

-a three light setup, with two gridded rimlit softboxes and a Plume Hexoval 140 boomed into the middle.

(Both of these lighting scenarios are shown in diagram form on a previous post about a San Antonio Spurs SI cover shoot here.)

With the help of assistant Nathan Lindstrom, we created a template on seamless during the first shoot with exact locations and measurements for all the lights.  The strobe settings, angle, and height of the lights were matched exactly on each shoot, along with focal length and camera position.  We unfolded this giant diagram at every shoot to place everything in the proper locations.

Houston Commercial Photographer Robert Seale - Methodist Hospital

The inside tri-fold cover with the 3 light setup. (L to R): Texans running back Arian Foster, Rice basketball player Jessica Goswitz, Houston Dynamo soccer player Brad Davis, Texans QB Matt Schaub, Houston Ballet’s Lauren Anderson, Olympic gymnast Chris Brooks, HS soccer star Lindsey Biggart, and Houston Astros pitcher Bud Norris.

Houston Commercial Photographer Robert Seale - Methodist Hospital Houston

The outer tri-fold cover with a one light setup. Background is a heavily retouched image provided by the ad agency.

The project went on for almost three months, due to the crazy schedules of the athlete participants.  Once the final work was completed, the Methodist team and the Adcetera team produced a marvelous, incredibly printed publication – and ended up using BOTH lighting setups – one as the outside cover foldout, and one on the inside.  The final retouching and composites were put together by the agency.

Among the really fun moments… having longtime Houston Ballet prima ballerina Lauren Anderson teach me the proper way to stretch on a ballet bar rail.  (There are photos, but hopefully, I will take them to my grave… you really DON’T want to see what that looked like!).

Behind the scenes with Houston advertising photographer Robert Seale

Crew photo at the end of the Houston Ballet/Lauren Anderson shoot: From left – Nathan Lindstrom, makeup artist Wendy Martin, Arick Chikiamco, Lauren Anderson, me, Sheshe Giddens, Melanie Fritzsche, and Hugo Perez.

Behind the scenes with Houston advertising photographer Robert Seale: Lauren's idea:  It's not every day you get to hold a world class Prima Ballerina on your shoulders.

Lauren’s idea: It’s not every day you get to hold a world class Prima Ballerina on your shoulders.

Eddie Adams Workshop 26: An Amazing Experience

Al Schaben, Adrees Latif, and Robert Seale, EAW 6, October 1993.

Al Schaben, Adrees Latif, and Robert Seale, EAW 6, October 1993.

Adrees Latif, and me, EAW 26, October 2013.

Adrees Latif, and me, EAW 26, October 2013.

Last week, I had the incredible honor of returning to speak at the 26th annual Eddie Adams Workshop in Jeffersonville, NY.   Eddie Adams was an incredible photographer, and although he was most well known to the general public as the Pulitzer-winning war photographer who took one of the most famous photographs of the Vietnam War, he was also a very successful commercial photographer, and had a long standing partnership with Parade magazine as their cover photographer for many years.

Twenty six years ago, with the help of his friends, all heavyweights in the photography world, he established the Eddie Adams Workshop, a tuition free workshop for the 100 best young photographers in the country at his farm on the edge of the Catskills in New York.  The students were either college students, or professionals with less than two years of experience, and Eddie’s vision was to give them the chance of a lifetime:  a weekend shooting and working with the best photographers and editors from the likes of Time, LIFE, National Geographic, etc.  His hope was for he and his peers to pass along their collective knowledge and to help students fast forward their careers several years by introducing them to a who’s who of the industry.

I was fortunate enough to attend the 6th EAW in 1993.  It was a formative experience for me, and it’s been incredible to watch my fellow students from that year grow and prosper in their careers.  Among my classmates, were great photographers like Alex Garcia, Adrees Latif, Allison Smith,  Chang Lee, Ami Vitale, Jay Janner, Chris Assaf, David Bergman, and the late Chris Hondros.  I wrote a little remembrance of that 6th workshop on Chicago Tribune staff photographer and EAW 6 classmate Alex Garcia’s great photography blog.

Twenty years later, I was invited back last week to speak and show my work.  It was an incredible honor, a very humbling experience, that left me nervous and intimidated.  It was incredible to hang out with many photographers who I still look up to, hang out with many talented colleagues, and to get a glimpse of our future through the eyes of this year’s students.  Eddie is gone now, but his wife Alyssa keeps inviting everyone back, opening her home to a cast of characters each year, and the great people at Nikon continue to generously fund this incredible experience.  Over the years, it really has become a family.  Some of the faculty, like the great SI editor and former Newsweek DOP Jimmy Colton, have been to virtually all the workshops, and many members of the black team (volunteers) come back year after year.

One of the things that Eddie did really well, and what really sets this workshop apart from all other photojournalism workshops and seminars, was the fact that he always wanted students to be exposed to all types of photography.  Instead of it just being a love fest among hardcore photojournalists and newspaper photographers, Eddie liked to cross pollinate with different visual genres and get your mind working.  When I was a student, we were exposed to Gordon Parks, Joyce Tenneson, and Pete Turner.  Last week, we were treated to fine art photographer Robin Schwartz, Josh Weaver from Google, advertising and fine art genius Stephen Wilkes, legendary portrait photographer Gregory Heisler, and Marco Grob, a multi-talented guy who recently added video to his repertoire of elegant portraits and still life.  You never know where your photography career will take you, and it’s great to see people communicating with photography in different ways.

 

Sport Illustrated DOP Brad Smith and former Newsweek DOP and SI photo editor Jimmy Colton getting a big welcome hug from SI staffer Robert Beck.

Sports Illustrated DOP Brad Smith and former Newsweek DOP and SI photo editor Jimmy Colton getting a big welcome hug from SI staffer Robert Beck.

Idol worship:  Me with portrait badass Gregory Heisler.

Idol worship: Me with portrait badass Gregory Heisler.

Among my favorite memories from this year:

-Being back at the farm with my old Houston Post colleague and EAW 6 classmate Adrees Latif, now a Pulitzer winner at Reuters, who was working as a team leader.

-Seeing my good friends from Sports Illustrated: DOP Brad Smith, staff photographer Robert Beck, and former editor Jimmy Colton, who makes one helluva MC/Scout leader.  I’m forever grateful for his kind words and encouragement, and for making this workshop less like a classroom seminar, and more like an intimate family gathering.

-Meeting some incredible photographers and editors for the first time:  Mary Calvert, Maura Foley, Elizabeth Krist, Bruce Strong, Gerd Ludwig, Patrick Witty,  as well as seeing some great old friends like Deanne Fitzmaurice, Tim Rasmussen, Nick Ut, and John White.

-Getting to break bread and share drinks with my ASMP colleagues Shawn Henry and Ed Mcdonald.  Their generous invitation brought me back.

-Meeting Mirjam Evers in person. She did an incredible job of producing a huge and complicated event, and graciously handled being bombarded with questions from students (and instructors!).  She is a class act.

-Watching the students trying to channel Gerd Ludwig’s scarf wearing prowess.

-Chatting with, and watching the presentation from one of my all time lighting idols, the great Gregory Heisler.

-Meeting some of the best photographers in our military, who volunteer to work on the black team: Super cool and talented  people like Jeremy Lock, Bennie Davis, Annie Berlin Elis, Etta Smith, and former military photographers like Stacy Pearsall and Bob Houlihan.

-The emotional ceremony for fallen war photographers, which now includes my EAW 6 classmate Chris Hondros, who died in Libya.

-Seeing National Geographic photographer Jodi Cobb’s autobiographical show, which encompassed her incredible globe-trotting career.

-The contagious passion of Marco Grob and John White.  I feel like I need to ramp it up after watching those two speak so passionately about the craft they love.

And my favorite part?  Helping out with portfolio reviews until the wee hours at the 11:30 club, back at the hotel.  I’m most inspired by seeing and hearing about what the latest class of EAW students are up to.  It’s fascinating to think about what they’ll be able to accomplish in the next 20 years.

(Major thanks to Eugene Mopsik, Shawn Henry, and Ed McDonald for inviting me to attend on behalf of ASMP, and to Alyssa Adams, Mirjam Evers, and Mark Kettenhofen from Nikon for graciously continuing the fine tradition of the workshop. )

Former ASMP president Shawn Henry with SF State classmate and Pulitzer winner Mary Calvert.

Former ASMP president Shawn Henry with SF State classmate and Pulitzer winner Mary Calvert.

Jimmy Colton running the proceedings at the barn.

Jimmy Colton running the proceedings at the barn.

Eddie Adams Workshop

The back porch at Eddie's barn in beautiful Jeffersonville, NY.

The back porch at Eddie’s barn in beautiful Jeffersonville, NY.

The fantastic bonfire Sunday night.

The fantastic bonfire Sunday night.

Eddie Adams Workshop

Two views of the touching ceremony for Eddie's fallen war photography colleagues.

Two views of the touching ceremony for Eddie’s fallen war photography colleagues.

 

 

 

 

Robert Seale on faculty for Rich Clarkson Sports Photography Workshop

Professional climber Chelsea Rude was among our models for the workshop in 2012. ©2012 Robert Seale

Professional climber Chelsea Rude was among our models for the workshop in 2012. ©2012 Robert Seale

It is indeed an honor to be invited back to teach again this year at the Photography at the Summit Sports Photography Workshop in Colorado Springs, July 17-22.

The workshop is the brainchild of Rich Clarkson, the legendary photographer and former Director of Photography at National Geographic and several newspapers.

Among the scheduled faculty this year:  Brad Smith, Director of Photography at Sports Illustrated; Nate Gordon, Photo Editor at Sports Illustrated; Lucas Gilman, adventure photographer; John McDonough, photographer at Sports Illustrated; Mark Reis, Director of Photography at the Colorado Springs Gazette; Mark Terrill, staff photographer at the Associated Press; Joey Terrill, Los Angeles based commercial photographer and frequent Golf Digest contributor; and several others.

The workshop is sponsored by Nikon, and offers students a chance to shoot in and around beautiful Colorado Springs, with access to the Olympic Training Center and many of the elite athletes that train there.

To register for the workshop, visit the link: Sports Photography Workshop.  Hope to see you there!

Sports Illustrated cover shoot with San Antonio Spurs “Big Three”

The final cover treatment, designed by SI Creative director Chris Hercik.

With the NBA Conference playoffs nearing completion and the Spurs already a lock for the Finals, I got a call from Brad Smith, the Director of Photography at Sports Illustrated, asking if I could quickly get to San Antonio.   Tim Duncan, Manu Ginobili, and Tony Parker rarely if ever pose together, but had reluctantly agreed to pose for an SI cover which would come out a couple of days later, to coordinate with the beginning of the finals.

Andrew Loehman, a great digital tech/assistant from Austin agreed to sacrifice his Sunday and help us out, and gathered additional gear from Taylor Jones of Texas Grip in Austin.  Loaded for bear, Andrew and his wife Chrissy met me in Austin early on a Sunday morning before Spurs practice to scout potential locations.

We knew we would have a mere 5 minutes with the Spurs “Big Three” so we wanted a location from which we could coax multiple looks.  Unfortunately, the Spurs Sunday practice was slated for their practice facility, not the arena where they normally play.  At the arena, setting up multiple backdrops and lights would be no problem, as there is ample space off the court, under the stands, in high bay loading docks, etc.

The practice facility, though very nice for basketball operations, had no such wide open spaces, and network crews had already commandeered the limited available real estate to shoot their NBA Finals introductions and promo spots for the upcoming TV broadcasts.

The original plan - note: we changed the V-flats out and just used the strips.

It had rained heavily that morning, so outside was not ideal either, although we had a cool corrugated metal wall picked out that would have worked well.  Then we saw it…next door to the facility, across a parking lot, was the world’s greatest parking garage!  It was the world’s greatest because it was empty and had a 12-14 foot high ceiling – which I’ve never seen before.  It would make a great studio.  With the help of Spurs PR man Tom James and Facility supervisor Julio Rodriguez, we were able to set up in the garage and prep for the shoot.  Power was at a premium, but Julio saved the day (and our bacon) by finding additional avenues and helping us run long cables across the parking lot.  We were all set.

Our lovely parking garage studio.....

Brad had mentioned how much they wanted a white background for the shot, so we elected to set up a big Matthews 12 x 12 as our backdrop.   We did this instead of just seamless, because it was much more stable in case a gust of wind came through the open garage.  We used the seamless for a white floor, and rolled it back to where the silk began.  It would require a minor retouch if we shot full length, but it was the safest solution.

Giving the art director options is always a good thing, so we set up our lights so that they could serve dual purposes.  Normally, we would set up large foamcore V-flats and stands with regular reflectors bounced into them to light the white background.  We decided instead to use two Plume Wafer 140 Medium strip banks to light the white silk from each side.  If I turned them off, we would get the same shot with a medium gray background.  Then, if they were turned back toward the subjects with Lighttools grids inside, we would get a rimlit version with a black background.  Andrew, with the generous help of his lovely wife Chrissy, would drop in a black 8 x 8 Westcott Scrim Jim to make sure the background went black.

So essentially, without moving our subjects, we got six different setups:

1. Boomed key, rimlit, gray background

2. Boomed key, rimlit, black background

3. Boomed key, rimlights off, white background

(reposition players in a row)

4. side key, white background

5. side key, gray background

6. side key, black background

We used two different key lights:  A Plume Wafer Hexoval 140 on a boom for most of the shoot, and then a Wafer Hexoval 180 on camera right for the final photo.  All of the lights were Profoto:  7A 2400’s for all but one light, which we had to substitute a 7B for when we ran out of power.

Chrissy filling in while we were testing our backlights.

We practiced several times and made careful calculations to determine the number of apple boxes each player would have to stand on to be in the appropriate position. We then choreographed the shoot, making several dry runs in sequence so we would be smooth when the players arrived.  We would start with the rimlit gray, then add the black 8 x 8 solid for the rimlit black, then flip the strips around 90 degrees and remove the grids for the all white background, and finishing with the sidelit big Hexoval shot…..all in five minutes!

The players arrived after practice and we actually got a rare smile out of Duncan, who is normally quite reserved.   His kids came with him, and after sharing photos with them on the camera lcd screen, they climbed on my back and were making bunny ears behind my head to get their dad to crack a smile.  It was a blast, although tough to keep horizons level when you’re being climbed like a tree.

I rushed back to Houston to file, (you know you’re in a serious rush when you pass both Bucee’s AND Luling City Market BBQ without stopping!)  SI Creative Director Chris Hercik whipped up an awesome cover within a few minutes of receiving the photos, using a cool spot-color silver treatment which went great with the black and silver unis.

The black background shot with rim lights.

The white background setup with a smiling Duncan.

Manu goofing off.......

The last shot with a Wafer Hex 180. We shot this with white, gray, and black backgrounds.

Houston Art Car Parade legend Mark “Scrapdaddy” Bradford

 

Mark “Scrapdaddy” Bradford with his 2012 Art Car “Mr. Green.”

Art Cars are a unique Houston institution, and I was fortunate during a recent assignment for Texas Co-Op Power to work on a story featuring the Houston Art Car Museum, and a colorful character named “Scrapdaddy.”

Mark “Scrapdaddy” Bradford is the Leonardo da Vinci of the Art Car world.  Not merely content to cover classic cars with hot glue gun affixed collections of things, Bradford actually is a unique combination of artist, welder, and engineer.  His outdoor studio, near the railroad tracks in the Rice Military area, looks like Fred Sanford’s house.  His studio may look like a scrapyard, littered with projects past and present, but recycling old metal is the lifeblood of Bradford’s sculptures.

If you’ve lived in Houston for any period of time, you’ve probably seen Bradford’s creations around town:  Giant 20 foot armor plated Armadillos, lizards made of airline galley spoons, fire breathing creatures with legs that move, and multi-legged creatures torn from the pages of a 1950′s science fiction movie.  His creations, really more moving sculpture than car, not only look fascinating, they have to work.

After photographing several of his creations in the Art Car Museum for the story, I just had to meet him.  Reluctantly, he agreed to a short portrait.  You get the impression he would much rather be welding his next piece together than stopping to pose for pictures with something from his past.

As the annual Art Car Parade rolls around this weekend, there will be around 200,000 people on hand who can’t wait to see what kind of contraption he’s cooked up this year.

Bradford with “Azaba” at his workshop in Houston.

“Spoonazoid”, made up of over 6000 discarded American Airlines spoons.

A detail of “Spoonazoid.”

 

Don’t mess up my abs: NFL Draft portrait shoot with DJ Hayden

UH cornerback DJ Hayden, the 12th pick in the NFL draft.

I recently photographed DJ Hayden, a cornerback from the University of Houston, who surprised many by being selected number 12 by the Oakland Raiders in the first round of Thursday night’s 2013 NFL Draft.  Hayden survived a freak injury: a November 2012 collision with a teammate in practice that ruptured his inferior vena cava, which is fatal 95% of the time, and normally only seen in serious car injuries.  Medical personnel rushed him to the hospital and saved his life, but his stock in the draft dropped with the uncertainty about his condition, with many pundits not even picking him in the first round.

I photographed DJ for a story leading up to the draft in Sports Illustrated, and of course we wanted to make a telling picture that spoke to the seriousness of his injury.  Normally, we might have scrubbed the shoot due to the rain and dreary weather, but we decided to press on, as the moody sky sort of went with the tone of the story.  DJ posed shirtless, baring a scar that went completely down the center of his abdomen. ( His last words to doctors before they split him open to repair his torn vein were, “Ok, just don’t mess up my abs…”)

We used two Profoto 7B’s on the UH practice field late in the day.  We decided to use a Plume Wafer 75 with a Lighttools grid from the right side, to just barely light the edge of DJ’s face, with a little bit of spill highlighting the scar on his wrist from the many needles and transfusions he endured during his hospital stay.  We used a regular 7″ reflector with a 3-degree grid with a Cinefoil snoot to highlight the scar on the chest and abdomen.  Andres Quintero, my assistant on the shoot, operated the 3-degree grid by hand to make sure it stayed in the optimum position as we shot.

With the under-exposed gray stormy sky, the result was a dramatic portrait that told the story of what DJ Hayden had been through en route to the 2013 draft.

Inspirational bracelets made for DJ during his hospital ordeal.

UH cornerback DJ Hayden, who survived a ruptured vein to be the 12th pick in the NFL draft.

David Price for the cover of Sports Illustrated Baseball preview

The final cover shot with blue background added in post by SI imaging.

I recently photographed 2012 Cy Young Award-winning pitcher David Price of the Tampa Rays for the cover of Sports Illustrated’s baseball preview issue.   Each year, SI publishes several regional covers for the baseball preview, along with a centerpiece story, and of course all the usual team specific preview spreads.  I was fortunate enough to do the Price cover and the opening centerpiece spread story on the Rays pitching staff.  Legendary Sports Illustrated Staffer Walter Iooss and longtime staffer Robert Beck shot the other regional covers , so I was in good company!

This was a team effort with different photographers shooting covers in different cities, yet the magazine wanted them to look the same.  I was sent a rough comp with a pitcher following through in his delivery, on black, with the broken glass added to the foreground in post.  This is not an uncommon assignment, especially in the advertising world, so being able to interpret a comp and match what other photographers have done previously is a useful skill.

The first critical task was finding a place to shoot.  Since we were trying to keep these consistent, we needed a large room where we could essentially set up a studio.  Spring Training in Florida is often super bright, super windy, and there aren’t many private spaces away from fans and other teammates to do this sort of thing.  We essentially needed to build a black box of black fabric 12 x 12‘s to control light in the shoot area, and we were lucky to find a spot in the minor league clubhouse that worked well.  Setting up an overhead, a background, and two side 12 x 12′s in the wind and weather was something I was trying to avoid at all costs.  You would need a crew of 3-4, and a million sandbags to do that, and we were on a limited budget.

We photographed all five starters in various stages of delivery.

Since we were dealing with white uniforms, and the background was black, I decided to rimlight the pitchers from behind, using two large chimera strip banks oriented vertically on each side and fill from the front.  Since we had left handers and right handers, I decided to use two small lightbanks on boomed C-stands positioned close to the ground in front of the pitchers (Chimera mediums I think…I normally use Plume stuff, but these were rentals).  We had each light on it’s own Profoto 8A pack so we could shoot everyone fast.  We didn’t know when we were setting up if we would get all five pitchers in rapid succession or spread out throughout the day, but we wanted to be ready so that we could maximize our time with them.

We varied the ratio slightly on the front lights depending on whether the pitcher was right or left handed (we just flopped settings on the packs accordingly).  By doing this, we were trying to keep them from looking too flat.  We also used cinefoil on the bottom third of the front lights to prevent the legs from getting too hot in the photo.

Since we were inside, and not on a mound, we drug the lights outside the night before the shoot and lit a practice mound in the same fashion so we would have foreground plates for the retouchers at SI to use.

We photographed all five pitchers throughout the day, in various stages of their delivery, but when it was David Price’s turn, we asked if he minded shooting a few photos outside.  He was relaxed and said sure, so we promptly moved him out to a practice mound outside of the building we were in.  We worked quickly and shot him with an Elinchrom Octabank at full power (2400 w/s) to overpower the high 1 PM daylight. Not an ideal situation, but you take David Price whenever you can get him.

The next day, we finished the story on Tampa’s pitching factory, shooting a setup with the Tampa manager and pitching coach, and a young prospect, Taylor Guerrieri,  mentioned in the story.   When we were done with Taylor, we asked him to hang around and pitch in the foreground for us, which made a nice framework for the coach photo…and of course we shot “normal” stuff of both coaches as well.

My favorite Florida assistant, Cy Cyr, was nice enough to join me on this adventure, and helped us out tremendously by  renting gear for us from Rummel Wagner at Central Florida Strobe in Orlando.

In the end, SI imaging changed everyone’s backgrounds to blue, and they used a different mound, which was lit a little differently.  All the photos were opened up in the shadows so that they were a closer match.  The coolest part about SI’s final presentation?  If you looked at the magazine on an ipad, you hear breaking glass as the cover appears.  Cool.

The same frame as the cover – shown as it was originally shot on black.

This is the outside photo of Price – making the most out of crummy high noon light.

One of our shots of young pitcher Taylor Guerrieri.

Tampa manager Joe Maddon and pitching coach Jim Hickey.

Portrait shoot with former POW Col. Bud Day

The March cover of Air & Space, with Col Bud Day on the cover.

I’ve had a keen interest in military aviation since childhood…when other kids were reading Curious George and other children’s books, I was reading military biographies and books about World War II and Vietnam.  I remember one summer day, when I was in about 3rd or 4th grade, while returning books to our local public library, one of the elderly librarians tried to usher me from the “grown up books” to the “kid’s section” on the other side of the building.  One of the other librarians quickly corrected her, “He’s ok, Mabel….he just returned a book titled Guerilla Warfare and Terrorism. ” After that, Mabel left me alone.  (I actually can’t remember what her name was…… Mabel just seems like the perfect name for an old lady librarian).

I thought being a fighter pilot would be cool, I even requested info on the Air Force Academy at one point during junior high or early high school.  20/400 vision, however, and projectile vomiting during a simple Cessna 172 plane ride with a friend conspired to keep me out of the ejection seat.

After photographing the Doolittle Raiders a few years ago, one of my friends from the assignment, Matt Jolley, of Warbird Radio recommended me to some of the nice folks at Wings over Houston, the annual airshow here in the Houston area. I had mentioned to him an idea about a personal project, trying to photograph environmental portraits of notable pilots.  The people with the autograph tent at WoH were nice enough to let me set up in their area and shoot simple, white background portraits of the pilots who were there signing autographs.  I was able to photograph Col. Bud Anderson (a triple ace in the P-51 during WWII), Col. Dick Cole (Doolitle’s co-pilot on the WWII Doolittle Raid on Tokyo), Gen. Boots Blesse (a famous Sabre jet ace from the Korean war) and several others during my weekend there.  I was also lucky enough to meet and photograph former POW and Medal of Honor recipient Col. Bud Day.

The photos were interesting facial studies, but I lamented the limitations of the white background.  I would have loved to have captured each of them with their respective airplanes, but during mid-day sun at a packed airshow, it was just not in the cards.

The first shot we took, before sunrise on the field at Ellington.

Several months later, John Simmons, one of my buddies from the WoH event sent me an incredible video of Bud Day, eagerly climbing into the cockpit of an F-100 Super Sabre just like the one he had flown in Vietnam and going up for a flight!  The video was from the Collings Foundation, a non-profit foundation that owns and maintains not just World War II era prop planes, but also several Vietnam era jets, at….get this…..Ellington Field in Houston, Texas.  The F-100, painted just like Bud’s Misty 1 Vietnam bird is one of two in the world in flying condition.

John went to work, getting us permission from Rick Harris of the Collings Foundation to use the airplane.  We made arrangements to photograph Bud, who lives in Florida, during a visit to see his son George, a former F-16 pilot, who now works as a SWA captain in Houston.

A few months later, there we were before sunrise on a warm summer morning in Houston, pulling the F-100 out of the hangar and towing it to the proper spot on the taxiway.  We had scouted a few days before, using the iphone app LightTrac to position the plane.

Bud showed up in his flight suit, with his boots and Nomex gloves on – he was definitely ready to fly the plane if necessary!  His son George also wore his flight suit.  Part of my plan was to do a nice group shot of the father and son fighter pilots together.

We started shooting before dawn – long exposures on a tripod with battery powered strobes.  Nathan Lindstrom assisted on the shoot and did a great job.  We used a Profoto 7B with a  Plume Wafer Hexoval 180 on the side, and a Wafer 100 on another 7B boomed in front of the face as a fill.

The second shot, with a Wafer Hexoval 180 and a Wafer 100 as the sun rises in the background.

We next moved onto the backlit side of the plane, and photographed the Col.’s Day together and also the elder Col. Day alone, again using the same lighting setup.  Fortunately, the sun came out for a few minutes before going back under a layer of clouds. The sunrise was beautiful!

Col. Day with Col. Day…two generations of fighter pilots.

We next moved to a shot with a long lens looking at the signature angle of the F-100 – straight up the open nose air intake.  We carefully framed Col. Day in the foreground and backlit him from each side with a Profoto 7B and a Wafer 100 on each side.  We then boomed in a  Chimera small strip bank powered by an Acute 600.   Although 87 years old, and with his body ravaged by years of torture and POW abuse, in this pose, with this light, in front of the F-100, Bud Day looked like he could still kick some serious ass.

The shot that made the cover, Col. Day still formidable at 87.

We finished with a 3/4 side lit portrait, with his glasses off, which showed off the MISTY patch on his flight suit.

The 3/4 lit portrait with “The Hun” front view in the background.

We did some group shots with the Collings Foundation folks who had so generously donated their time and effort to showcase the plane, and some USAF U-2 pilots, who had gathered during the shoot.  All USAF pilots go through survival training at the AF Survival School at Fairchild AFB, named in Col. Day’s honor.  It was like watching a bunch of NBA rookies meeting Michael Jordan for the first time.

After packing up, the whole crew adjourned to a nearby Ihop for a truly memorable breakfast.  I could literally sit and listen to George and his dad tell flying stories for hours.  It was a fantastic experience.

After the shoot, I sent a few of the photos to my editor at Air & Space magazine, just on the off chance that they might be working on a story related to Col. Day, MISTY, or the F-100.  Several months later, as it turns out, there was a story on the MISTY program in the works.  They eventually decided to use one of the photographs of Col. Day on the cover of the issue, with another one running inside.

I didn’t want to jinx anything, so I didn’t mention it to Bud or George until the cover was posted online.  I’ve worked for many magazines, and covers often get pulled or changed at the 11th hour.

It was really an honor and a highlight to finally be able to make the call to Col. Day and let him know that not only was there a story on MISTY in the current issue of Air & Space, but that he had made the cover!  This was truly one of the coolest things I’ve been able to work on, and I’m grateful to A&S, the Day family, Rick Harris and John Simmons for making this happen.

Col. Day and Col. Day reviewing some of the photos with the me.

A little background on Col. George “Bud” Day:  He joined the Marines and fought in World War II just after high school.  He came back to the US and earned a law degree, then continued in the Air Force flying fighter jets in Korea and eventually Vietnam.   He miraculously survived a no-chute ejection the 1950′s.   At an age and mission count when other pilots were retiring, he volunteered for another tour and came up with the MISTY Fast Forward Air Control (Fast FAC) program, of which he was the commander.  MISTY pilots flew low and fast over North Vietnam, marking targets including SAM missile sites for other aircraft to attack.  It was so dangerous that it was an all volunteer squadron.

During one of these MISTY missions in 1967, Col. Day was shot down and captured.  Badly hurt and barefoot, he escaped after a few days and evaded the enemy for 12-15 days, subsisting on frogs and berries, traversing miles of enemy territory and crossing the river into South Vietnam.  He was within a mile or two of an American base when he was shot twice and recaptured.  He spent the next 5 years 7 months in the “Hanoi Hilton” being tortured along with other notable POW pilots like Sen. John McCain and Admiral James Stockdale.  For his valor, he was awarded the Air Force Cross and the Congressional Medal of HonorToday he is the most decorated living service member.  After returning from Vietnam, he received 13 medical waivers and continued flying.  He eventually amassed over 8000 hours – nearly 5000 of those in fighter aircraft.    As if that weren’t enough, he retired and went to work as an attorney, eventually suing the US Government on behalf of veterans who were not getting promised medical benefits and won.  As a result, millions of veterans (my late mother-in-law among them), have benefitted from the program, called Tri-Care for Life.

 

Here’s a cool behind the scenes video my friend John Simmons put together of the shoot:

Advertising Photography for ExxonMobil Chemical

I recently photographed a series of advertisements for ExxonMobil Chemical at one of their technology centers.  We worked with a fantastic team from McCann Erickson in New York, and they did a great job of conceptualizing the final ads.  The comp we were presented with showed a black and white image of an ExxonMobil scientist working in a lab environment with a detail breakout photo of a macro subject from their lab.

The labs were very tight and cluttered spaces – lots of scientific equipment everywhere, lots of hoses and pipes, and very few clean simple backgrounds.  We decided to shoot several different lab techs and scientists working with their respective equipment on white.  This was a serious challenge, as there was not ample room to do a normally lit white background.  We settled on placing a 6 x 6 scrim jim behind the subjects, just to de-clutter the room, and give the retoucher clean images of the subject and foreground equipment to work with.  This worked well, but it was a very tight squeeze all day.  To look good in B&W, the light needed to be fairly dramatic and contrast-y.  We used gridded softboxes, a Wafer 100 and a Wafer 75 in some cases, both with Lighttools 30 degree grids.

We also had great fun creating the macro images.  Kelly Clark, our art director, would work with us to pick out various interesting pieces of scientific equipment, and we would then set up lighting and photograph details, often with the Canon 100mm macro, which is just an incredibly sharp piece of glass.  It was interesting to create tight abstract views of everyday science equipment.

One of the cool shots we did, came about during the scouting trip.  We noticed that several of the scientists would write in wax pencil on the plexiglas cover of their lab enclosures….math formulas, notes, etc.  We decided it looked pretty interesting, and ran out to Home Depot to get a clean new piece of plexi to recreate the same look on white in the lab.  (Apologies to Neil Leifer and his iconic Bear Bryant portrait. )

Andrew Loehman did a great job digital teching for the day, and Nathan Lindstrom assisted.  Juan Guadiana, a stellar Houston-based retoucher did a masterful job of cutting out our subjects with their equipment for the final ads.  These were not easy to do.  Andrea Kaye, the art buyer at McCann Erickson, Valerie Sena, the account manager, and Kelly Clark, the art director were wonderful to work with, and we were able to enjoy a fantastic Tex-Mex meal with our ExxonMobil client at El Real, a cool new restaurant in the former Tower Theater during their brief visit to Houston.

Here’s the “before” photo in color…

One of the other ads….we created four of these.