Houston Commercial Photographer Robert Seale featured in ASMP advertising

ASMP_PDN-JUNE_SEale_full

I’m honored to have a testimonial quote and one of my sports portraits featured in the ad for ASMP (American Society of Media Photographers) in the June 2014 issue of PDN (Photo District News).  This is the big 2014 Photo Annual issue, (which I should probably enter next year!), but nevertheless it’s cool to be in the issue, albeit in a bit of a loophole sort of way through the ASMP ad!  Hey, whatever works.  ;-)

Nevertheless, I’m proud to be featured by our main professional photography organization, ASMP, and I would encourage anyone interested in commercial photography, whether corporate, advertising, or even magazine editorial photography, to definitely join the organization.  ASMP provides a number of member benefits, member discounts on insurance and equipment, lobbying on issues affecting commercial photographers (copyright and photographer’s rights), and a number of educational programs and resources to help you with your photography business.

Here's a tighter crop of the June 2014 ASMP ad in PDN.

Here’s a tighter crop of the June 2014 ASMP ad in PDN.

Photoshelter Video: 11 Essential Tips for Freelance Photographers – Hosted by Robert Seale

Photoshelter’s  Allen Murabayashi and I had a nice discussion on June 6 about what it takes to start a business as a freelance photographer.  Photoshelter has posted the link here:  Video:  11 Tips for Freelance Photographers – Hosted by Robert Seale

Allen brought up an interesting point about photography professional organizations, mainly ASMP, APA, and NPPA, and if those organizations were slow to catch on/educate their members about changes brought on to the industry by the digital revolution.  He had a point, but as I said during the webinar, most of the organizations are volunteer oriented in their education programs.  Many on the ASMP side (which I’m more familiar with) have given selflessly of their time – time they could have spent working on their own business, to try to help colleagues about these and other issues facing photographers today.  Judy Hermann, Blake Discher,  have hosted excellent ASMP programs for continuing education for us, and in particular, Peter Krogh, and the late Susan Carr published books related to the changes in our industry brought on by digital licensing and workflow.  Just wanted to add those points to the discussion.

Another issue I brought up is the changing world of licensing in a digital environment.  We used to live in a very cut and dried world, where media buys and photo  licensing were finite ideas with very defined parameters.  For instance, an old media buy might consist of:  “20 metro billboards, 52 full page inserts in Time and Sports Illustrated  magazines, 50K POP displays at a defined size, and 500K direct mail pieces.”

Today, a more likely scenario is:  “We’re doing a web campaign through a third party web advertising vendor that will serve up an unknown number of ads in an unknown number of websites, based on a user’s previous browser history, in various sizes for a duration of 6 months.  We won’t know the number of total impressions until the campaign is over.”

One of our challenges will be to come up with licensing models to meet the needs of clients, and fairly compensate content creators at the same time in this new landscape.  I welcome the discussion of how any of you:photographers, reps, or art buyers have handled these new situations.  Feel free to discuss in the comments section below, or email me privately, and perhaps I’ll do a follow up on this in a few weeks.

The Definitive Guide to Starting a Successful Photography Business

Glamorous job?  Not really...most of my days are spent sitting in front of a computer, not frolicking in the pool shooting Miss USA.

Glamorous job? Not always…most of my days are spent sitting in front of a computer, not frolicking in the pool shooting Miss USA.

I get a call almost every week from various photographers:  old photojournalism colleagues leaving their newspaper staff jobs (sometimes voluntarily, sometimes not…), college students nearing graduation, assistants who are ready to strike out on their own, and sometimes, advanced amateurs in other careers who I’ve met at a workshop.  All of them want the same thing….”we want to do what you’re doing….you know, work full time as a commercial photographer.”

It happens often enough, and I’ve given the same advice so many times, that I thought it might be helpful to write it all down in one place, and along the way, dispel some misconceptions about what it’s really like to be a professional commercial photographer. I don’t mean for this to sound condescending in any way.  What follows is legitimate info for many who are just starting out, and if you find that any of it is below your experience or skill level, then feel free to move on.

Starting a photography business is tough.  When I’ve spoken with college students, I’ve told them not to pursue this if it’s only a passing interest, or something they think would be a cool job.  I tell them to pursue photography ONLY if you can’t imagine yourself doing anything else.  It sounds corny, but I often compare being a professional photographer to becoming an actor, or professional musician… LOTS of people want to do this, and only a handful make it in any successful way.

Ok, let’s assume the commitment level is there.  What is it really like to be a professional photographer in today’s world?

First, let’s dispel the notion that commercial photographers have a camera in their hands every day.  This will vary for individuals, and by season, but I would guess that I spend a good 75-80% of my working hours in front of a computer – not out shooting.  I consider that to be a pretty successful ratio.  No one starting out really thinks about it, but digital workflow, retouching, billing, marketing, pre-production, post-production, accounting, taxes, etc… and the plethora of general business paperwork takes up a ton of time.

Second, some basic economics about working for yourself in this business.  Let’s say you have a staff job at a newspaper, university, or company that pays you 65K a year, with company camera gear and computers, vacation time, insurance and 401K benefits.  You might want to seriously consider keeping that job.  You’ll need to more than double that figure in revenue to maintain that level of income for yourself.  Those with full time jobs who think this is just a fun, easy career often don’t consider all the various ways you’ll spend money as a commercial photographer.  It’s not just cameras and computers… you’ll need insurance (healthcare, liability insurance, and equipment insurance to name a few), retirement SEP contributions, accounting and legal fees, marketing expenses, website expenses, advertising expenses, digital storage expenses, office supplies, mobile and office phones, high speed internet, software upgrades (legitimate software… you can’t just steal it from the newspaper  or university anymore), really nice custom made portfolios, assistants, retouchers, sales tax, franchise tax, and enough reserve/cash flow to take jobs, pay everybody, and keep the place running while you wait around to get paid – sometimes for several months.

And, oh yeah, I’m not mentioning the fact that when working for yourself, you can kiss that 2-4 week paid vacation goodbye, and that you will spend every spare minute after hours, on your weekends, in your sleep, etc. obsessing about your business and thinking constantly about how to make it better.  A staffer can go home at 5 or on a weekend, disconnect, and enjoy their time off.  When you work for yourself – there is no time off… and every minute will be filled with worry.

Negative enough for you?  Sorry.  This stuff needs to be said… I’ll brighten up and get all cheery in a moment.

One of the biggest mistakes I see new freelancers making, particularly the former newspaper guys, is unrealistic gear purchases.  Many shooters, particularly those that spent a lot of time doing sports think they need to start their business with 3 of the fastest professional bodies (usually 6-7K a piece), a 400/2.8 (9-11K), a 300/2.8 (6-7K), all three zooms , 16-35/2.8, 24-70/2.8, and 70-200/2.8 (roughly 5K), and a new Mac laptop (3K).  After all, that’s what you used at the newspaper or university you worked for, right?  This is what the well-equipped photojournalist needs, right?

Ok, let’s think about this for a second.  That’s roughly 45,000 dollars – just for camera gear.  We haven’t even mentioned lighting, grip, cases, desktop computer, storage, printers, etc.  You haven’t designed a website yet, or paid for insurance, or any of the other previously mentioned things.  What kind of assignments will you do with said gear?  Shoot some football or basketball games?  For whom?

“I’ll just work for my local paper or an agency or a wire service…”    Think carefully about it.  There are predators out there waiting to take advantage of people who just want to go to games, news events, and be in on the action.  Their business models are built around having an endless supply of newbies to provide free (or almost free) content that they can turn around and sell.  If you’re one of the lucky ones, you’ll make 125.00 to 250.00 bucks for your effort (in many markets, there are people lining up to shoot games on spec/and/or for free).  When you do the math on how long a sporting event takes, getting there early, parking, shooting, editing, captioning and sending a ton of photos, leaving late, driving home, you’ll quickly see that the average fast food employee is pretty much kicking your ass. …and they didn’t have to invest 45K to buy their own French fry fryers, stoves, or spatulas.  They don’t have to wear a ridiculous fanny pack either.

Speaking of capital investment – that 45K in gear you bought can’t be amortized over 10-20 years like capital expenditures in some other business… it will need to all be replaced in 3-4 years, just like your computers… and as technology advances that cycle will continue for years to come.

This is tough for many former photojournalists to reconcile. Many have made their living this way forever, being at all the big news or sporting events, hanging out with their colleagues all carrying big giant lenses on monopods, credentials around their neck, etc.  To many, it becomes their identity, and it is difficult to reconcile that despite your years of experience, no one is going to pay you to go to the Super Bowl this year, or the Republican convention, or to the earthquake in Haiti.  It’s tough to tell someone who worked at a sports magazine, or a big metro newspaper that, yes, you can still make a good living in photography – it just may not be doing what you used to do.  Letting go of that identity is tough.  I know… it’s something I experienced myself.

The best piece of photo gear you'll ever buy.

The best piece of photo gear you’ll ever buy.

There are a few prerequisites to starting a successful photo business:  You need great, original pictures with a consistent vision ;  You need some serious money, as it is very expensive to start a photography business; You need a healthy knowledge about how to run a photography business.

(A client or two would help, too, but we’ll get to that later.)

The Top 5 Photography Books That You MUST Own

I can’t help with the first two… You’re really on your own there, but I’ve read a lot of business books, and several specifically about the photography business, self promotion, marketing for photographers, etc.,  so I can make these recommendations comfortably.

I’ve sent this list around to various friends in transition, students, and former assistants, and I can promise you, if you read all of these cover to cover, you’ll have a firm grasp on how your photography business should work, and a really good introduction to usage-based pricing, which is the cornerstone of what we do. (If you click on the titles below I have linked them to Amazon for you.)

The Real Business of Photography1.  The Real Business of Photography, Richard Weisgrau ; Allworth Press

One of the best books about photography business I’ve ever read, and really should be the first thing you read if you’re thinking about doing this for a living.  Weisgrau is a former ASMP (American Society of Media Photographers) executive director and he speaks intelligently about licensing photography, doing estimates, managing finances, etc.  A really great book.

Best Business Practices for Photographers2.  Best Business Practices for Photographers, John Harrington ; Course Technology

John runs the Photo Business News and Forum blog (www.photobusinessforum.blogspot.com) and has been a respected voice and frequent speaker in our industry.  If you’ve ever watched him dissect an estimate, and show how he turns a simple 500.00 job into a multi-thousand dollar job just by asking the right questions, it’s truly a thing of beauty.  His book has lots of actual examples of job estimates and email trails that show his process.  Very valuable stuff that few people are willing to share with their peers.

ASMP Professional Business Practices in Photography3. ASMP Professional Business Practices in Photography, American Society of Media Photographers – edited by Susan Carr (Seventh Edition) ; Allworth Press

Edited by the late Susan Carr, who really did so many things to educate and help her fellow photographers, this is the latest edition of ASMP’s business bible.  There are chapters on licensing, copyright, releases, paperwork, marketing, you name it.  A good overview of the commercial photography business.  I believe you still get one of these included in your membership when you join ASMP.

The Photographer’s Guide to Negotiating4. The Photographer’s Guide to Negotiating, Richard Weisgrau ; Allworth Press

Another book by Weisgrau, and really my favorite.  (You still have to read ALL of these, though – no shortcuts!).  He talks about negotiating tactics, how to present offers and counter offers, psychology, dealing with contracts, negotiating strategy, and includes some interviews with real world professionals who have been in business for years.

The Photographer’s Survival Guide5.  The Photographer’s Survival Guide, Suzane Sease and Amanda Sosa Stone; Amphoto Books

I’ve read a lot of books about marketing and self promotion, but this is easily the best and most useful.  Sease and Sosa Stone are both former art buyers, reps, and now consultants, who provide a ton of real world expertise to photography marketing and brand building.  They also discuss presentation, portfolios, promos, and even include a handy disc in the book with essential business and estimating forms you can use.

I can’t emphasize how important it is to study these books.  It amazes me how many people will invest 100k in their business buying the latest cameras and computers, but won’t take the time to study up on how the business works.  Don’t be the dork out there charging by the hour and giving away your copyright on every assignment.  It’s not supposed to work that way, and you’ll be doing all your colleagues a disservice if you fly blind into our chosen field.

All together, these books cost maybe 130 bucks…they really might be the most important pieces of equipment you ever buy.

Without a smart roadmap, your photography business could end up as roadkill.  (Photo by Chip Litherland)

Without a smart roadmap, your photography business could end up as roadkill. (Photo by Chip Litherland)

I have a note on my desk that I wrote down at an ASMP business seminar several years ago.  Detroit photographer Blake Discher, a super savvy business guy, was our speaker, and he said something incredibly simple that I’ll never forget.

“There are three steps to running a successful business:

  1. Create a unique value proposition.
  2. Ensure that you have a large enough addressable market.
  3. Make more money than you spend.”

Sounds simple right?  It is, but you would be shocked how many people don’t think about these simple steps.

Think about number one… What’s unique that separates you from all the other photographers in your market?  What skill or know-how do you have that’s totally you?  If you live in Denver, and you want to shoot outdoor/adventure sports, what makes you different?  There are 50 people already doing what you want to do in that market.  How will you stand out from the crowd?

Think about number two… Do you have a large enough addressable market to survive where you are?  I would love to shoot movie posters or fashion, but guess what – I live in Houston, and we don’t have any movie studios or fashion magazines here.  So that’s probably not a wise niche for me to choose.

You should really think about these first two, analyze your local market and competition, and consider your options carefully before hanging out your shingle.  Are you putting yourself in a realistic position to succeed?  If there’s a specific genre you want to shoot, and it doesn’t exist where you are, you may want to consider moving.

Number three is pretty obvious.

Anyway….those are the really simple steps.  Now I’m going to write about the nuts and bolts of starting up a photo business.  A lot of this is common sense and has been covered before.  Some of these are no brainers, but I’m going to throw them in anyway, just to be thorough.The

21 Tips for Starting your Photo Business

DISCLAIMER:  It would we wise to consult with your attorney or financial advisor:  I’m definitely not a lawyer or CPA, and I can’t even claim I stayed in a Holiday Inn Express last night either.

1.  SAVE A BOATLOAD OF CASH – Super important.  At a previous photo seminar I attended, the speaker said that you should have at least 6 months salary reserved before embarking on your own.  I think that’s a good guide, but bear in mind that your money isn’t just to buy cameras, computers, etc…You’ll need operating cash to do jobs, run the business and pay assistants while you’re getting off the ground.

2.  SET UP AN LLC OR S-CORP – Talk to your accountant about what makes the most sense for you in your state, but you definitely should be incorporated as soon as possible.  This will help you liability wise, and although you’ll have more paperwork to deal with, you’ll likely get to keep more of the money you make versus being just a sole proprietor.

3.  ENLIST PROFESSIONALS TO HELP YOU – You should have a CPA, a financial advisor, and a lawyer.  You will likely have the CPA on speed dial, contacting them throughout the year to file quarterly reports, sales tax, and pay estimated taxes.  Don’t be cheap and try to do this yourself.

4.  GET A SALES TAX NUMBER – State laws vary, and not all photo jobs are subject to sales tax, but in many states, you’ll be dealing with this all the time.  Don’t be the loser who tries to fly under the radar on this.  Operate your business like a grown up.  You might get wacked 5 years from now and find you owe your state a couple hundred thousand dollars.  That would suck.

5.  SEPARATE PERSONAL AND BUSINESS FINANCES – The first step here, after your corporation is set up, is to run to the bank and set up a business checking account.  Don’t operate your business out of your personal funds….you’ll be confused, and so will the IRS.

6.  BUY INSURANCE – If you’re lucky, you’ll have a spouse with healthcare insurance.  If not, that should be your first step.  Next, you need insurance for your business.  Make sure the policy is by a company that is used to dealing with professional photographers and their unique needs.  It should cover cameras and gear, rental gear, computers, provide shoot insurance for reshoots on botched jobs, rental studio coverage, lost portfolio coverage, and liability coverage.  Many buildings won’t let you set foot inside to do a shoot without proof of liability coverage.  ASMP is a good resource for this type of insurance.

7.  GET A BUSINESS CREDIT CARD – Another part of separating your personal and business finances.  This makes it much easier at the end of the year to see what you spent on gear, hotels, airline tickets, etc.  I recommend a business Amex, as the Membership Rewards program gives you points you can use toward all sorts of things, but any card where you can get points toward future spending will work well.

8.  ONLY BUY GEAR THAT MAKES YOU MONEY –  I mentioned the gear hoarding syndrome that many of us have a couple of posts back.  This is one of the areas that really sinks many photographers starting out.  It might be great to have a 600mm/f4 and 12 bodies, but you could probably do 85% of your jobs with one body and a 24-105mm lens and a small lighting kit.  Think before you buy.  Rent if you can, and ask yourself this question before giving B&H your Amex number:  “Will this piece of gear make me more money?”

9.  WORK ON YOUR WORKFLOW – Think about your archive 1, 5, even 10-20 years down the road and start with good workflow habits.  Learn to properly use Lightroom or Aperture and the correct file naming, organization, and back up system to protect your work.  Have a good computer system in place, with plenty of backup drives, and be disciplined.  If you’re new to Lightroom, Seth Resnick’s D-65 workshop is excellent.

10.  CREATE A WEBSITE AND EDIT RUTHLESSLY – This applies particularly to students and veteran newspaper guys in transition.  What you learned about portfolios up till now doesn’t really apply anymore.  In most cases, no one cares about your spot news or your sports action photos.  Figure out what you’re going after in your market, and edit down to a couple of niches.  Be ruthless in your edit.  No excuses.  Hire a consultant if you have to.

11.  CREATE A PHYSICAL PORTFOLIO – Depending on your market, showing up for a meeting with just an Ipad may not be enough.  There are ad agencies and design firms out there that are used to being blown away by incredible, expensive, custom made books.  We’re talking ink jet paper made from the saliva of free range fair trade South American wasps, and embossed leather from humpback whale foreskins.  Think about what your portfolio should look like, the market you’re after, and make sure it is consistent with the rest of your branding.  In short, it needs to be perfect.

12.  SETTLE ON YOUR BRANDING – Do you see IBM or Coca-Cola changing their logo every couple of weeks?  No.  You shouldn’t either.  Settle on a look, work with a good designer and make sure your branding is consistent across all platforms:  website, business cards, stationary, invoices, portfolios, promo cards, etc….and yes, you need all those things.

13.  NAME YOUR BUSINESS CORRECTLY –  My personal opinion –  but I think photographers should use their own name in the title of their business.  If you want to add “Photography” or “Images” or “Visuals”  or “Productions” to the official name, knock yourself out.  Know this though:  No client out there is going to remember “Hot-Shotz” or “Extreme Images” or “Ginger Snaps”  (I swear, this is not a joke….I met someone at a workshop who used that one – and you guessed it…..her name was Ginger).  They will remember you, Bob Smith, or whatever the hell your name is.  Then they’ll start googling you to look you up one day, because they’ve thrown all your promo cards in the trash without looking at them, and they won’t be able to find you.  Why?…..Because you named your business something generic.  Have you ever seen a coffee table book in the photo section of a bookstore with “Hot-Shotz” or something dorky like that?  No….you see Richard Avedon, Irving Penn, Herb Ritts, Patrick Demarchelier, etc…see my point?

14. WORK ON YOUR EMAIL ETIQUETTE – Being able to write well is as important than being able to take great pictures.  As a professional photographer, email may be the primary way that you interact with your clients.  You should project a friendly, easygoing but professional personality.  You should address every email to the person you’re writing (Don’t just send one word responses), and sign every email with your name.  Think about how irritated you get when a potential client emails you with one line that says, “what do you charge?”….and then signs the email with their first name, and no contact info because they haven’t bothered to set up their email signature properly.  Be a professional.  Set up a complete email signature that goes on every email (even on your phone) with your name, business name, phone numbers, website, and your email address listed in type that someone can click on (not an image file).  If a client is in their car, and their contacts are inaccessible, and hey have to search old emails to find you, you want to have all your information easily available for them to click on.

15.  JOIN ASMP – The American Society of Media Photographers provides education, guidance, lobbying, and business resources for commercial photographers.  You owe it to yourself and your colleagues to join.  You can also be listed on the ASMP Find a Photographer website, which is helpful, and probably the cheapest listing website for photographers out there.  You might also consider APA.

16.  EDUCATE YOURSELF ABOUT USAGE AND LICENSING –  You CAN do copyright buyouts, burn discs of entire shoots and hand over all your raws to the client, and you might survive for a little while this way, but you WON’T be in business for long.  This is not how professional photographers conduct business.  Read the books I mentioned earlier.  They will give you a good overview of usage based licensing.  Join ASMP, go to seminars, study online resources for estimating jobs and writing licenses, learn about contracts, talk to colleagues.  Learn about licensing and how it works in the different fields of editorial, corporate, and advertising.  Learn the language and key terms.  Learn the right questions to ask your clients before giving them estimates.  Run your business the right way, the ethical way, and don’t give away the store and sell out your colleagues.

17.  SET UP A PHOTOSHELTER ACCOUNT – This isn’t just for archiving, although it’s great for off-site backup that you can access through the web anywhere.  I handle all my client deliveries through Photoshelter.  You can give download access to specific people, and track what they’ve downloaded.  It’s much safer than using ftp.  You can also set up stock licensing and print sales. If you want to get an account, this link will take you there.

18.  USE INVOICING/ACCOUNTING SOFTWARE – I use BlinkBid, but some people get by with Quickbooks.  Others use custom Filemaker or Excel solutions.

19.  CREATE SOME GREAT “LEAVE BEHINDS” – Starting out, you may not have the funds for a full color, 48 page booklet, but you can easily print up some small runs of well designed postcards.  After you’ve shown your book to a potential client, it’s good to hand them a “leave behind” card with one of your signature photos to remember you by.

20.  NETWORK WITH OTHER PHOTOGRAPHERS IN YOUR MARKET  – Don’t operate in a vacuum.  This is where the ASMP membership comes in handy.  Social gatherings of photo organizations, or events like workshops, or Photo Expo are a great way to meet colleagues, develop friendships, and ask questions.  You might find out about a deadbeat client to avoid, or you might get an estimating or pricing question answered.  Not everyone will be as candid, but personally, I would rather help someone than have them underprice a valuable job because they are new to the game and screw it up for everyone.  You should always keep growing and keep learning.

21.  READ NUMBER 1 ON THIS LIST AGAIN.

If you are thinking of starting a successful photography business, know that it’s a tough road filled with long days of hard work and you’ll be up against ridiculously good competition.  Remember what I said earlier, only tackle this if you really can’t imagine yourself doing anything else.   I probably can’t change the way you see things, or change the work you produce, but if you have the goods, do your homework, and put these steps into place, you’ll be in a good position for your business to succeed.

Robert Seale shoots Coach K at Duke

The March 13, 2011 USA Weekend cover.

Since March Madness is in the air, I thought now would be a great time to share a shoot I recently did with Mike Krzyzewski at Duke.   The assignment was a cover story for USA Weekend magazine (a Sunday newspaper insert with a whopping circulation of over 22 million!).

“Coach K”  (yes, we all have trouble spelling his name…) is an icon at Duke (currently # 3 in the AP top 25), and a Number 1 seed in the west bracket of the 2011 NCAA Tournament, and he’s led the Duke Blue Devils to 4 NCAA Championships and 11 Final Four appearances.  He was elected to the Naismith Basketball Hall of Fame in 2001, when his current crop of players were 8-9 years old.

Because of Coach K’s demanding schedule and celebrity status on campus (he apparently gets mobbed when he lingers on campus too long), we elected to shoot him inside the controlled environment of the Duke practice facility (the main floor at Cameron was in use).

We had a tight 15-20 minute window, and needed several looks – at a minimum, we needed  a cover image and an inside photo for the magazine.

The open "corner lighting" setup - used as the opener inside

One of the critical things about shooting a cover, is finding ways to simplify the picture – particularly the background, so that the composition works with the publication’s logo, and that there is enough room for the various cover lines.  An added challenge, in the case of a Sunday insert is keeping tones and colors in a range that is printable by literally hundreds of different newspaper printing facilities all over the country.

On this shoot, I had the added treat of working with a vastly overqualified “assistant”, my old Sporting News photographer colleague Bob Leverone.  He was not only a big help with pulling off the shoot, but he also took me on a short Carolina BBQ tour after we wrapped.  (Sidebar:  We sampled pulled pork at four of North Carolina’s most famous cue joints around the state, but the best by far was the barbeque we had at Dan Huntley’s place.  Huntley is the author of Extreme Barbeque, and a former Charlotte Observer columnist.  He is the real deal, and I’m a BBQ snob from Texas…. …ok, end of sidebar – back to the shoot.)

We settled on three lighting setups:  a simple, blue padded background with fairly open corner lighting with a graduated “glow” in the background; a second, more dramatically lit setup with a row of sideline chairs; and an elevated look from a ladder with a simple background of court flooring.

For the cover, the photo editor (a longtime client, and wonderful guy to work with, who also accompanied us on the shoot)  chose a dramatic tight shot of Coach K with a ball looking off camera, taken during our more dramatic setup with the chairs.  We shot it with a Plume Wafer 100 with a 30 degree Lighttools grid, and a bare reflector head aimed at the wall behind him.

I’ll talk more about my corner lighting setup in an upcoming post.

Best of luck to Coach K and Duke in this month’s tournament.  Perhaps he’ll get to visit us here in Texas later this month at the Final Four!

A pensive Coach K, taken with a Wafer 100 with a 30 degree Lighttools grid.

Mark McGwire: Hall of Famer?

A 1-second exposure of home run No. 62, September 8, 1998.

A 1-second exposure of home run No. 62, September 8, 1998.

Ok, this is supposed to be a blog about photography and lighting, and primarily about my conceptual sports portraiture work, but I’m going to break with tradition today and talk for a moment about Mark McGwire.

A little background first:  I’ve covered professional baseball since 1992.  For 10+ years  I was a staff photographer for The Sporting News.  I did sports portraits for covers, feature stories, and some reportage work back then, but 60-70% of my job then was covering games and shooting action.  These days, I mostly get called upon for portraits, but there was a time when my 400/2.8 and I were inseparable.

McGwire celebrating after home run No. 61.

McGwire celebrating after home run No. 61.

I first photographed McGwire when he played for Oakland in 1996.  Later on, I covered him during his chase to break Roger Maris’ record during the summer of 1998.  I witnessed first hand the amazing batting practice feats of strength, (I saw him send a ball into the upper deck suite level of the Astrodome), and when he got close to 61, I flew to St. Louis, (on a TWA redeye, with Joe Morgan across the aisle…) to cover him for several days.

The sons of the late Roger Maris, checking out their father's 61st HR bat.

The sons of the late Roger Maris, checking out their father’s 61st HR bat.

As part of the Sporting News team (along with my great sports photographer colleagues Albert Dickson, Bob Leverone, and Dilip Vishwanat), I was positioned in the outside first photo well.  There were four of us in that position: John Biever from SI, Eric Draper (then with the AP), J. B. Forbes of the St. Louis Post-Dispatch, and me (holy crap!).  There were photographers all over the stadium, but this was a pretty primo spot to catch McGwire’s swing and subsequent jubilation.  The commissioner and Stan Musial were sitting in the box next to our well.  Maris’ kids were right behind us.  It was an exciting, and very high-pressure assignment.

Sosa

How many headline writers could resist “Huggy Bear?”  Not many.

We blew through film like nothing you’ve ever seen (yes, we were still shooting film then).  Each swing brought forth a wave of noise that sounded like a machine gun chorus of motor drives, followed by the inevitable tossing of the film after each missed swing during his non-home run at bats.  He hit home run no. 61 on Sep. 7 (a day game).  Home run 62 (which broke the record) came the next day (a night game).  The crowd went nuts.  He hugged his son.  He hugged Sosa.  The media went nuts and gushed over him for months (my own employer even more than most).  America welcomed baseball back after a bitter strike.  It was exciting and wonderful, and to this day is the most amazing thing I’ve ever witnessed in sports.

(Chris Rock voice here)

That’s right, aaahhhhhhh said it.

THE most amazing thing I’ve ever seen in sports.  Without question.

Here’s the part where you are thinking….

“well, he didn’t work there that long….Robert doesn’t really have a broad scope covering sports…..he didn’t really see any other major events, etc…..”  To that, I say…..here’s my list of a few memorable events I’ve photographed:

I was at Michael Jordan’s last NBA finals game in Salt Lake City  (Jordan’s “Last Shot”).

I was at every game of  the 2001 World Series (Yankees/Diamondbacks)…remember game 4?  game 5?  game 7?

I was at John Elway’s two consecutive Super Bowl Wins (33, 34).

I was in the end zone when Vince Young ran in for his final touchdown in the 2006 Rose Bowl.

I followed Annika Sorenstam for 18 holes at the Colonial in Ft. Worth in 2003.

I was on the field when crazed fans tore down the goalposts at Doak Campbell Stadium  when #2 FSU beat #1 Florida in 1996.

I was there when Barry Bonds hit home run No. 70 to tie McGwire’s record.

I was at almost every NBA Finals game from 1994-2006 (I think I missed 3 or 4 games in 13 years).

Actually, I was at every Super Bowl game, World Series game, and Final Four game, from 1996-2006.

I’ve seen some amazing sports moments….and the McGwire home run chase  is still the most amazing thing I’ve covered in sports.  It brought baseball back from the dead.  Not a corny cliche, but an absolute truth.

I wonder who Jenn is?

I wonder who Jenn is?

Am I upset that he cheated?  Absolutely.  Were we duped?  Uh, not really.

Everyone knew what was going on-but we all wanted to believe.

Are we really going to ban steroid/HGH users from the Hall of Fame?  If so, which guys?  Just the ones that didn’t admit to prior use, or all of them?  What about the ones who had HOF level careers (Clemens, Bonds), before they ever took steroids or HGH?  Are we really willing to erase 15-20 years of baseball history, historic games, and memorable moments over this?  Where do we draw the line?  Are you just going to let in the guys who were nice and contrite about it, that everyone likes, like Andy Pettite? and exclude the prickly ones, like Bonds?  I don’t think so, it’s really an either/or proposition….and would there really be any players left if you eliminated everyone who ever took these substances?  Good luck.

Believe me, I think the whole era smells.  I don’t like it any more than anyone else, but I’m just not willing to throw the baby out with the bath water here.  For better or worse, this is now part of the history of baseball.

Throw out the moral arguments about cheating for a moment, and tell me why we put so much stock in home run records when the game is chock full of variables?  Think about it.  A football field is always 100 yards.  The 400 meter dash is always 400 meters.  But baseball?  Every park is different.  The dimensions are different from city to city, and teams in recent years even built parks to suit their star hitters (Houston, San Francisco), with ridiculously short fences.  Hell, in the old days, groundskeepers moved the outfield fences depending on which team/slugger was coming to town.  Was that cheating?

See no evil, hear no evil, speak no evil.

See no evil, hear no evil, speak no evil.

Spitball?  Stealing signs?  Corking bats?  Bueller?  Anyone?….

What about the NFL?  What about the NBA?  What about the Olympics?  I’m convinced that the sports-writing world, and even the general public, gets much more upset about baseball because of the romanticism associated with the game.  Boy Scouts, apple pie, etc….we all played little league at some point, and we all feel maligned that these professionals ruined “our” game.

McGwire celebrates No. 62.

McGwire celebrates No. 62.

Here’s my solution to the whole Hall of Fame thing.  Let them all in.  A-Rod, Bonds, Clemens, McGwire, Palmiero, etc.  Just let them all in.  We know it was the steroid era, hell, we’ve known it for years.  Baseball,  the commissioners office, the media, and the players association were complicit in this.  Everyone knew what was going on.  Some have estimated that more than 80% of the players during that era were using some sort of performance enhancing drug.  That doesn’t make it right, and I’m not happy about it, but over time, we’ll find out that the majority of players were doing it.  Should we ban players who were using substances in other eras? There were a lot of cokeheads in the 70’s and 80’s.  Amphetamines have been prevalent for decades.

Perhaps we need to lose some of our moral indignation.  The damage is done, and these guys, even if they do get into the hall of fame will have to live with big scarlet asterisks on their collective foreheads for the rest of their days.  It’s now part of the history and lore of baseball -the good and the bad.  And hopefully we’ll chronicle it accordingly, put it behind us,  and move on.

(Please note: These photographs are © 1998 Robert Seale/The Sporting News.  All Rights Reserved.  Please do not right-click, use, or appropriate any of these without permission or attribution.  Thanks!)

In Cincinnati on September 9, 1998.

In Cincinnati on September 9, 1998.