The Definitive Guide to Starting a Successful Photography Business

Glamorous job?  Not really...most of my days are spent sitting in front of a computer, not frolicking in the pool shooting Miss USA.

Glamorous job? Not always…most of my days are spent sitting in front of a computer, not frolicking in the pool shooting Miss USA.

I get a call almost every week from various photographers:  old photojournalism colleagues leaving their newspaper staff jobs (sometimes voluntarily, sometimes not…), college students nearing graduation, assistants who are ready to strike out on their own, and sometimes, advanced amateurs in other careers who I’ve met at a workshop.  All of them want the same thing….”we want to do what you’re doing….you know, work full time as a commercial photographer.”

It happens often enough, and I’ve given the same advice so many times, that I thought it might be helpful to write it all down in one place, and along the way, dispel some misconceptions about what it’s really like to be a professional commercial photographer. I don’t mean for this to sound condescending in any way.  What follows is legitimate info for many who are just starting out, and if you find that any of it is below your experience or skill level, then feel free to move on.

Starting a photography business is tough.  When I’ve spoken with college students, I’ve told them not to pursue this if it’s only a passing interest, or something they think would be a cool job.  I tell them to pursue photography ONLY if you can’t imagine yourself doing anything else.  It sounds corny, but I often compare being a professional photographer to becoming an actor, or professional musician… LOTS of people want to do this, and only a handful make it in any successful way.

Ok, let’s assume the commitment level is there.  What is it really like to be a professional photographer in today’s world?

First, let’s dispel the notion that commercial photographers have a camera in their hands every day.  This will vary for individuals, and by season, but I would guess that I spend a good 75-80% of my working hours in front of a computer – not out shooting.  I consider that to be a pretty successful ratio.  No one starting out really thinks about it, but digital workflow, retouching, billing, marketing, pre-production, post-production, accounting, taxes, etc… and the plethora of general business paperwork takes up a ton of time.

Second, some basic economics about working for yourself in this business.  Let’s say you have a staff job at a newspaper, university, or company that pays you 65K a year, with company camera gear and computers, vacation time, insurance and 401K benefits.  You might want to seriously consider keeping that job.  You’ll need to more than double that figure in revenue to maintain that level of income for yourself.  Those with full time jobs who think this is just a fun, easy career often don’t consider all the various ways you’ll spend money as a commercial photographer.  It’s not just cameras and computers… you’ll need insurance (healthcare, liability insurance, and equipment insurance to name a few), retirement SEP contributions, accounting and legal fees, marketing expenses, website expenses, advertising expenses, digital storage expenses, office supplies, mobile and office phones, high speed internet, software upgrades (legitimate software… you can’t just steal it from the newspaper  or university anymore), really nice custom made portfolios, assistants, retouchers, sales tax, franchise tax, and enough reserve/cash flow to take jobs, pay everybody, and keep the place running while you wait around to get paid – sometimes for several months.

And, oh yeah, I’m not mentioning the fact that when working for yourself, you can kiss that 2-4 week paid vacation goodbye, and that you will spend every spare minute after hours, on your weekends, in your sleep, etc. obsessing about your business and thinking constantly about how to make it better.  A staffer can go home at 5 or on a weekend, disconnect, and enjoy their time off.  When you work for yourself – there is no time off… and every minute will be filled with worry.

Negative enough for you?  Sorry.  This stuff needs to be said… I’ll brighten up and get all cheery in a moment.

One of the biggest mistakes I see new freelancers making, particularly the former newspaper guys, is unrealistic gear purchases.  Many shooters, particularly those that spent a lot of time doing sports think they need to start their business with 3 of the fastest professional bodies (usually 6-7K a piece), a 400/2.8 (9-11K), a 300/2.8 (6-7K), all three zooms , 16-35/2.8, 24-70/2.8, and 70-200/2.8 (roughly 5K), and a new Mac laptop (3K).  After all, that’s what you used at the newspaper or university you worked for, right?  This is what the well-equipped photojournalist needs, right?

Ok, let’s think about this for a second.  That’s roughly 45,000 dollars – just for camera gear.  We haven’t even mentioned lighting, grip, cases, desktop computer, storage, printers, etc.  You haven’t designed a website yet, or paid for insurance, or any of the other previously mentioned things.  What kind of assignments will you do with said gear?  Shoot some football or basketball games?  For whom?

“I’ll just work for my local paper or an agency or a wire service…”    Think carefully about it.  There are predators out there waiting to take advantage of people who just want to go to games, news events, and be in on the action.  Their business models are built around having an endless supply of newbies to provide free (or almost free) content that they can turn around and sell.  If you’re one of the lucky ones, you’ll make 125.00 to 250.00 bucks for your effort (in many markets, there are people lining up to shoot games on spec/and/or for free).  When you do the math on how long a sporting event takes, getting there early, parking, shooting, editing, captioning and sending a ton of photos, leaving late, driving home, you’ll quickly see that the average fast food employee is pretty much kicking your ass. …and they didn’t have to invest 45K to buy their own French fry fryers, stoves, or spatulas.  They don’t have to wear a ridiculous fanny pack either.

Speaking of capital investment – that 45K in gear you bought can’t be amortized over 10-20 years like capital expenditures in some other business… it will need to all be replaced in 3-4 years, just like your computers… and as technology advances that cycle will continue for years to come.

This is tough for many former photojournalists to reconcile. Many have made their living this way forever, being at all the big news or sporting events, hanging out with their colleagues all carrying big giant lenses on monopods, credentials around their neck, etc.  To many, it becomes their identity, and it is difficult to reconcile that despite your years of experience, no one is going to pay you to go to the Super Bowl this year, or the Republican convention, or to the earthquake in Haiti.  It’s tough to tell someone who worked at a sports magazine, or a big metro newspaper that, yes, you can still make a good living in photography – it just may not be doing what you used to do.  Letting go of that identity is tough.  I know… it’s something I experienced myself.

The best piece of photo gear you'll ever buy.

The best piece of photo gear you’ll ever buy.

There are a few prerequisites to starting a successful photo business:  You need great, original pictures with a consistent vision ;  You need some serious money, as it is very expensive to start a photography business; You need a healthy knowledge about how to run a photography business.

(A client or two would help, too, but we’ll get to that later.)

The Top 5 Photography Books That You MUST Own

I can’t help with the first two… You’re really on your own there, but I’ve read a lot of business books, and several specifically about the photography business, self promotion, marketing for photographers, etc.,  so I can make these recommendations comfortably.

I’ve sent this list around to various friends in transition, students, and former assistants, and I can promise you, if you read all of these cover to cover, you’ll have a firm grasp on how your photography business should work, and a really good introduction to usage-based pricing, which is the cornerstone of what we do. (If you click on the titles below I have linked them to Amazon for you.)

The Real Business of Photography1.  The Real Business of Photography, Richard Weisgrau ; Allworth Press

One of the best books about photography business I’ve ever read, and really should be the first thing you read if you’re thinking about doing this for a living.  Weisgrau is a former ASMP (American Society of Media Photographers) executive director and he speaks intelligently about licensing photography, doing estimates, managing finances, etc.  A really great book.

Best Business Practices for Photographers2.  Best Business Practices for Photographers, John Harrington ; Course Technology

John runs the Photo Business News and Forum blog (www.photobusinessforum.blogspot.com) and has been a respected voice and frequent speaker in our industry.  If you’ve ever watched him dissect an estimate, and show how he turns a simple 500.00 job into a multi-thousand dollar job just by asking the right questions, it’s truly a thing of beauty.  His book has lots of actual examples of job estimates and email trails that show his process.  Very valuable stuff that few people are willing to share with their peers.

ASMP Professional Business Practices in Photography3. ASMP Professional Business Practices in Photography, American Society of Media Photographers – edited by Susan Carr (Seventh Edition) ; Allworth Press

Edited by the late Susan Carr, who really did so many things to educate and help her fellow photographers, this is the latest edition of ASMP’s business bible.  There are chapters on licensing, copyright, releases, paperwork, marketing, you name it.  A good overview of the commercial photography business.  I believe you still get one of these included in your membership when you join ASMP.

The Photographer’s Guide to Negotiating4. The Photographer’s Guide to Negotiating, Richard Weisgrau ; Allworth Press

Another book by Weisgrau, and really my favorite.  (You still have to read ALL of these, though – no shortcuts!).  He talks about negotiating tactics, how to present offers and counter offers, psychology, dealing with contracts, negotiating strategy, and includes some interviews with real world professionals who have been in business for years.

The Photographer’s Survival Guide5.  The Photographer’s Survival Guide, Suzane Sease and Amanda Sosa Stone; Amphoto Books

I’ve read a lot of books about marketing and self promotion, but this is easily the best and most useful.  Sease and Sosa Stone are both former art buyers, reps, and now consultants, who provide a ton of real world expertise to photography marketing and brand building.  They also discuss presentation, portfolios, promos, and even include a handy disc in the book with essential business and estimating forms you can use.

I can’t emphasize how important it is to study these books.  It amazes me how many people will invest 100k in their business buying the latest cameras and computers, but won’t take the time to study up on how the business works.  Don’t be the dork out there charging by the hour and giving away your copyright on every assignment.  It’s not supposed to work that way, and you’ll be doing all your colleagues a disservice if you fly blind into our chosen field.

All together, these books cost maybe 130 bucks…they really might be the most important pieces of equipment you ever buy.

Without a smart roadmap, your photography business could end up as roadkill.  (Photo by Chip Litherland)

Without a smart roadmap, your photography business could end up as roadkill. (Photo by Chip Litherland)

I have a note on my desk that I wrote down at an ASMP business seminar several years ago.  Detroit photographer Blake Discher, a super savvy business guy, was our speaker, and he said something incredibly simple that I’ll never forget.

“There are three steps to running a successful business:

  1. Create a unique value proposition.
  2. Ensure that you have a large enough addressable market.
  3. Make more money than you spend.”

Sounds simple right?  It is, but you would be shocked how many people don’t think about these simple steps.

Think about number one… What’s unique that separates you from all the other photographers in your market?  What skill or know-how do you have that’s totally you?  If you live in Denver, and you want to shoot outdoor/adventure sports, what makes you different?  There are 50 people already doing what you want to do in that market.  How will you stand out from the crowd?

Think about number two… Do you have a large enough addressable market to survive where you are?  I would love to shoot movie posters or fashion, but guess what – I live in Houston, and we don’t have any movie studios or fashion magazines here.  So that’s probably not a wise niche for me to choose.

You should really think about these first two, analyze your local market and competition, and consider your options carefully before hanging out your shingle.  Are you putting yourself in a realistic position to succeed?  If there’s a specific genre you want to shoot, and it doesn’t exist where you are, you may want to consider moving.

Number three is pretty obvious.

Anyway….those are the really simple steps.  Now I’m going to write about the nuts and bolts of starting up a photo business.  A lot of this is common sense and has been covered before.  Some of these are no brainers, but I’m going to throw them in anyway, just to be thorough.The

21 Tips for Starting your Photo Business

DISCLAIMER:  It would we wise to consult with your attorney or financial advisor:  I’m definitely not a lawyer or CPA, and I can’t even claim I stayed in a Holiday Inn Express last night either.

1.  SAVE A BOATLOAD OF CASH – Super important.  At a previous photo seminar I attended, the speaker said that you should have at least 6 months salary reserved before embarking on your own.  I think that’s a good guide, but bear in mind that your money isn’t just to buy cameras, computers, etc…You’ll need operating cash to do jobs, run the business and pay assistants while you’re getting off the ground.

2.  SET UP AN LLC OR S-CORP – Talk to your accountant about what makes the most sense for you in your state, but you definitely should be incorporated as soon as possible.  This will help you liability wise, and although you’ll have more paperwork to deal with, you’ll likely get to keep more of the money you make versus being just a sole proprietor.

3.  ENLIST PROFESSIONALS TO HELP YOU – You should have a CPA, a financial advisor, and a lawyer.  You will likely have the CPA on speed dial, contacting them throughout the year to file quarterly reports, sales tax, and pay estimated taxes.  Don’t be cheap and try to do this yourself.

4.  GET A SALES TAX NUMBER – State laws vary, and not all photo jobs are subject to sales tax, but in many states, you’ll be dealing with this all the time.  Don’t be the loser who tries to fly under the radar on this.  Operate your business like a grown up.  You might get wacked 5 years from now and find you owe your state a couple hundred thousand dollars.  That would suck.

5.  SEPARATE PERSONAL AND BUSINESS FINANCES – The first step here, after your corporation is set up, is to run to the bank and set up a business checking account.  Don’t operate your business out of your personal funds….you’ll be confused, and so will the IRS.

6.  BUY INSURANCE – If you’re lucky, you’ll have a spouse with healthcare insurance.  If not, that should be your first step.  Next, you need insurance for your business.  Make sure the policy is by a company that is used to dealing with professional photographers and their unique needs.  It should cover cameras and gear, rental gear, computers, provide shoot insurance for reshoots on botched jobs, rental studio coverage, lost portfolio coverage, and liability coverage.  Many buildings won’t let you set foot inside to do a shoot without proof of liability coverage.  ASMP is a good resource for this type of insurance.

7.  GET A BUSINESS CREDIT CARD – Another part of separating your personal and business finances.  This makes it much easier at the end of the year to see what you spent on gear, hotels, airline tickets, etc.  I recommend a business Amex, as the Membership Rewards program gives you points you can use toward all sorts of things, but any card where you can get points toward future spending will work well.

8.  ONLY BUY GEAR THAT MAKES YOU MONEY -  I mentioned the gear hoarding syndrome that many of us have a couple of posts back.  This is one of the areas that really sinks many photographers starting out.  It might be great to have a 600mm/f4 and 12 bodies, but you could probably do 85% of your jobs with one body and a 24-105mm lens and a small lighting kit.  Think before you buy.  Rent if you can, and ask yourself this question before giving B&H your Amex number:  “Will this piece of gear make me more money?”

9.  WORK ON YOUR WORKFLOW – Think about your archive 1, 5, even 10-20 years down the road and start with good workflow habits.  Learn to properly use Lightroom or Aperture and the correct file naming, organization, and back up system to protect your work.  Have a good computer system in place, with plenty of backup drives, and be disciplined.  If you’re new to Lightroom, Seth Resnick’s D-65 workshop is excellent.

10.  CREATE A WEBSITE AND EDIT RUTHLESSLY – This applies particularly to students and veteran newspaper guys in transition.  What you learned about portfolios up till now doesn’t really apply anymore.  In most cases, no one cares about your spot news or your sports action photos.  Figure out what you’re going after in your market, and edit down to a couple of niches.  Be ruthless in your edit.  No excuses.  Hire a consultant if you have to.

11.  CREATE A PHYSICAL PORTFOLIO – Depending on your market, showing up for a meeting with just an Ipad may not be enough.  There are ad agencies and design firms out there that are used to being blown away by incredible, expensive, custom made books.  We’re talking ink jet paper made from the saliva of free range fair trade South American wasps, and embossed leather from humpback whale foreskins.  Think about what your portfolio should look like, the market you’re after, and make sure it is consistent with the rest of your branding.  In short, it needs to be perfect.

12.  SETTLE ON YOUR BRANDING – Do you see IBM or Coca-Cola changing their logo every couple of weeks?  No.  You shouldn’t either.  Settle on a look, work with a good designer and make sure your branding is consistent across all platforms:  website, business cards, stationary, invoices, portfolios, promo cards, etc….and yes, you need all those things.

13.  NAME YOUR BUSINESS CORRECTLY -  My personal opinion -  but I think photographers should use their own name in the title of their business.  If you want to add “Photography” or “Images” or “Visuals”  or “Productions” to the official name, knock yourself out.  Know this though:  No client out there is going to remember “Hot-Shotz” or “Extreme Images” or “Ginger Snaps”  (I swear, this is not a joke….I met someone at a workshop who used that one – and you guessed it…..her name was Ginger).  They will remember you, Bob Smith, or whatever the hell your name is.  Then they’ll start googling you to look you up one day, because they’ve thrown all your promo cards in the trash without looking at them, and they won’t be able to find you.  Why?…..Because you named your business something generic.  Have you ever seen a coffee table book in the photo section of a bookstore with “Hot-Shotz” or something dorky like that?  No….you see Richard Avedon, Irving Penn, Herb Ritts, Patrick Demarchelier, etc…see my point?

14. WORK ON YOUR EMAIL ETIQUETTE – Being able to write well is as important than being able to take great pictures.  As a professional photographer, email may be the primary way that you interact with your clients.  You should project a friendly, easygoing but professional personality.  You should address every email to the person you’re writing (Don’t just send one word responses), and sign every email with your name.  Think about how irritated you get when a potential client emails you with one line that says, “what do you charge?”….and then signs the email with their first name, and no contact info because they haven’t bothered to set up their email signature properly.  Be a professional.  Set up a complete email signature that goes on every email (even on your phone) with your name, business name, phone numbers, website, and your email address listed in type that someone can click on (not an image file).  If a client is in their car, and their contacts are inaccessible, and hey have to search old emails to find you, you want to have all your information easily available for them to click on.

15.  JOIN ASMP – The American Society of Media Photographers provides education, guidance, lobbying, and business resources for commercial photographers.  You owe it to yourself and your colleagues to join.  You can also be listed on the ASMP Find a Photographer website, which is helpful, and probably the cheapest listing website for photographers out there.  You might also consider APA.

16.  EDUCATE YOURSELF ABOUT USAGE AND LICENSING -  You CAN do copyright buyouts, burn discs of entire shoots and hand over all your raws to the client, and you might survive for a little while this way, but you WON’T be in business for long.  This is not how professional photographers conduct business.  Read the books I mentioned earlier.  They will give you a good overview of usage based licensing.  Join ASMP, go to seminars, study online resources for estimating jobs and writing licenses, learn about contracts, talk to colleagues.  Learn about licensing and how it works in the different fields of editorial, corporate, and advertising.  Learn the language and key terms.  Learn the right questions to ask your clients before giving them estimates.  Run your business the right way, the ethical way, and don’t give away the store and sell out your colleagues.

17.  SET UP A PHOTOSHELTER ACCOUNT – This isn’t just for archiving, although it’s great for off-site backup that you can access through the web anywhere.  I handle all my client deliveries through Photoshelter.  You can give download access to specific people, and track what they’ve downloaded.  It’s much safer than using ftp.  You can also set up stock licensing and print sales. If you want to get an account, this link will take you there.

18.  USE INVOICING/ACCOUNTING SOFTWARE – I use BlinkBid, but some people get by with Quickbooks.  Others use custom Filemaker or Excel solutions.

19.  CREATE SOME GREAT “LEAVE BEHINDS” – Starting out, you may not have the funds for a full color, 48 page booklet, but you can easily print up some small runs of well designed postcards.  After you’ve shown your book to a potential client, it’s good to hand them a “leave behind” card with one of your signature photos to remember you by.

20.  NETWORK WITH OTHER PHOTOGRAPHERS IN YOUR MARKET  – Don’t operate in a vacuum.  This is where the ASMP membership comes in handy.  Social gatherings of photo organizations, or events like workshops, or Photo Expo are a great way to meet colleagues, develop friendships, and ask questions.  You might find out about a deadbeat client to avoid, or you might get an estimating or pricing question answered.  Not everyone will be as candid, but personally, I would rather help someone than have them underprice a valuable job because they are new to the game and screw it up for everyone.  You should always keep growing and keep learning.

21.  READ NUMBER 1 ON THIS LIST AGAIN.

If you are thinking of starting a successful photography business, know that it’s a tough road filled with long days of hard work and you’ll be up against ridiculously good competition.  Remember what I said earlier, only tackle this if you really can’t imagine yourself doing anything else.   I probably can’t change the way you see things, or change the work you produce, but if you have the goods, do your homework, and put these steps into place, you’ll be in a good position for your business to succeed.

Robert Seale interview featured on FUSE Visual

I’m honored to have been recently featured on FUSE Visual, a really cool new photography website.  FUSE was founded by Cameron Davidson, an award winning veteran photographer well known for his amazing aerial photography and Leo Kahng, a northern Virginia IT genius.

The main content of the site features really interesting 5 x 5 interviews:  Five questions, and 5 photographs from photographers, editors, and other industry professionals.  It’s a great concept and is quickly becoming a must-read in the industry.

I’m flattered to be mentioned in the same breath with some brilliant photographers like Eric Meola, Jeffrey Salter, Danny Turner, Blair Bunting, and brilliant editors like Molly Roberts from Smithsonian, and Maggie Kennedy from Garden and Gun.

As Wayne and Garth used to say….”I’m not worthy, I’m not worthy….”

;-)

Check out my interview here.

Houston Corporate Photographer Robert Seale is interviewed on Fuse Visual regarding photography

Eddie Adams Workshop 26: An Amazing Experience

Al Schaben, Adrees Latif, and Robert Seale, EAW 6, October 1993.

Al Schaben, Adrees Latif, and Robert Seale, EAW 6, October 1993.

Adrees Latif, and me, EAW 26, October 2013.

Adrees Latif, and me, EAW 26, October 2013.

Last week, I had the incredible honor of returning to speak at the 26th annual Eddie Adams Workshop in Jeffersonville, NY.   Eddie Adams was an incredible photographer, and although he was most well known to the general public as the Pulitzer-winning war photographer who took one of the most famous photographs of the Vietnam War, he was also a very successful commercial photographer, and had a long standing partnership with Parade magazine as their cover photographer for many years.

Twenty six years ago, with the help of his friends, all heavyweights in the photography world, he established the Eddie Adams Workshop, a tuition free workshop for the 100 best young photographers in the country at his farm on the edge of the Catskills in New York.  The students were either college students, or professionals with less than two years of experience, and Eddie’s vision was to give them the chance of a lifetime:  a weekend shooting and working with the best photographers and editors from the likes of Time, LIFE, National Geographic, etc.  His hope was for he and his peers to pass along their collective knowledge and to help students fast forward their careers several years by introducing them to a who’s who of the industry.

I was fortunate enough to attend the 6th EAW in 1993.  It was a formative experience for me, and it’s been incredible to watch my fellow students from that year grow and prosper in their careers.  Among my classmates, were great photographers like Alex Garcia, Adrees Latif, Allison Smith,  Chang Lee, Ami Vitale, Jay Janner, Chris Assaf, David Bergman, and the late Chris Hondros.  I wrote a little remembrance of that 6th workshop on Chicago Tribune staff photographer and EAW 6 classmate Alex Garcia’s great photography blog.

Twenty years later, I was invited back last week to speak and show my work.  It was an incredible honor, a very humbling experience, that left me nervous and intimidated.  It was incredible to hang out with many photographers who I still look up to, hang out with many talented colleagues, and to get a glimpse of our future through the eyes of this year’s students.  Eddie is gone now, but his wife Alyssa keeps inviting everyone back, opening her home to a cast of characters each year, and the great people at Nikon continue to generously fund this incredible experience.  Over the years, it really has become a family.  Some of the faculty, like the great SI editor and former Newsweek DOP Jimmy Colton, have been to virtually all the workshops, and many members of the black team (volunteers) come back year after year.

One of the things that Eddie did really well, and what really sets this workshop apart from all other photojournalism workshops and seminars, was the fact that he always wanted students to be exposed to all types of photography.  Instead of it just being a love fest among hardcore photojournalists and newspaper photographers, Eddie liked to cross pollinate with different visual genres and get your mind working.  When I was a student, we were exposed to Gordon Parks, Joyce Tenneson, and Pete Turner.  Last week, we were treated to fine art photographer Robin Schwartz, Josh Weaver from Google, advertising and fine art genius Stephen Wilkes, legendary portrait photographer Gregory Heisler, and Marco Grob, a multi-talented guy who recently added video to his repertoire of elegant portraits and still life.  You never know where your photography career will take you, and it’s great to see people communicating with photography in different ways.

 

Sport Illustrated DOP Brad Smith and former Newsweek DOP and SI photo editor Jimmy Colton getting a big welcome hug from SI staffer Robert Beck.

Sports Illustrated DOP Brad Smith and former Newsweek DOP and SI photo editor Jimmy Colton getting a big welcome hug from SI staffer Robert Beck.

Idol worship:  Me with portrait badass Gregory Heisler.

Idol worship: Me with portrait badass Gregory Heisler.

Among my favorite memories from this year:

-Being back at the farm with my old Houston Post colleague and EAW 6 classmate Adrees Latif, now a Pulitzer winner at Reuters, who was working as a team leader.

-Seeing my good friends from Sports Illustrated: DOP Brad Smith, staff photographer Robert Beck, and former editor Jimmy Colton, who makes one helluva MC/Scout leader.  I’m forever grateful for his kind words and encouragement, and for making this workshop less like a classroom seminar, and more like an intimate family gathering.

-Meeting some incredible photographers and editors for the first time:  Mary Calvert, Maura Foley, Elizabeth Krist, Bruce Strong, Gerd Ludwig, Patrick Witty,  as well as seeing some great old friends like Deanne Fitzmaurice, Tim Rasmussen, Nick Ut, and John White.

-Getting to break bread and share drinks with my ASMP colleagues Shawn Henry and Ed Mcdonald.  Their generous invitation brought me back.

-Meeting Mirjam Evers in person. She did an incredible job of producing a huge and complicated event, and graciously handled being bombarded with questions from students (and instructors!).  She is a class act.

-Watching the students trying to channel Gerd Ludwig’s scarf wearing prowess.

-Chatting with, and watching the presentation from one of my all time lighting idols, the great Gregory Heisler.

-Meeting some of the best photographers in our military, who volunteer to work on the black team: Super cool and talented  people like Jeremy Lock, Bennie Davis, Annie Berlin Elis, Etta Smith, and former military photographers like Stacy Pearsall and Bob Houlihan.

-The emotional ceremony for fallen war photographers, which now includes my EAW 6 classmate Chris Hondros, who died in Libya.

-Seeing National Geographic photographer Jodi Cobb’s autobiographical show, which encompassed her incredible globe-trotting career.

-The contagious passion of Marco Grob and John White.  I feel like I need to ramp it up after watching those two speak so passionately about the craft they love.

And my favorite part?  Helping out with portfolio reviews until the wee hours at the 11:30 club, back at the hotel.  I’m most inspired by seeing and hearing about what the latest class of EAW students are up to.  It’s fascinating to think about what they’ll be able to accomplish in the next 20 years.

(Major thanks to Eugene Mopsik, Shawn Henry, and Ed McDonald for inviting me to attend on behalf of ASMP, and to Alyssa Adams, Mirjam Evers, and Mark Kettenhofen from Nikon for graciously continuing the fine tradition of the workshop. )

Former ASMP president Shawn Henry with SF State classmate and Pulitzer winner Mary Calvert.

Former ASMP president Shawn Henry with SF State classmate and Pulitzer winner Mary Calvert.

Jimmy Colton running the proceedings at the barn.

Jimmy Colton running the proceedings at the barn.

Eddie Adams Workshop

The back porch at Eddie's barn in beautiful Jeffersonville, NY.

The back porch at Eddie’s barn in beautiful Jeffersonville, NY.

The fantastic bonfire Sunday night.

The fantastic bonfire Sunday night.

Eddie Adams Workshop

Two views of the touching ceremony for Eddie's fallen war photography colleagues.

Two views of the touching ceremony for Eddie’s fallen war photography colleagues.

 

 

 

 

Houston advertising photographer Robert Seale announces launch of new portfolio website

Check out the new Robert Seale Photography website.

Check out the new Robert Seale Photography website.

After several years with another company, I recently made the change to an HTML 5 site from Rob Haggart’s APhotoFolio.   I wanted a clean, customizable design that performed very fast, and APhotoFolio fit the bill.  My blog will still remain here (with links of course on the new site), and my archive will remain with Photoshelter, and I hope to focus on making more stock available there in the near future.

The biggest change you’ll notice, right away on the new Robert Seale Photography site, is the scalable HTML 5 design.  You can literally grab the bottom right hand corner of the web browser window, and drag it to fill your screen on any device, from a laptop to a 30 inch monitor, and the photographs will scale to that size.  This is an incredible improvement over the old site, and I’m very excited about it.  It works well on Ipads and Iphones as well, but hopefully, you’re viewing it on a big monitor!

Security is still a bit of a concern, as we’re now uploading bigger and bigger photos onto photographer’s websites these days.  I’m happy to have people link to the actual articles, and I always appreciate those that ask for permission first, but sites that just screen grab stuff with no attribution – that’s a no-no.  None of the photos published on the site are in the public domain, by the way.  Anyway, the photos are registered with the US Copyright office, so if anyone is stealing stuff or publishing my photos without permission, I’ll chase them back to their caves in Afghanistan (or wherever it is that copyright infringing losers hang out these days…a dorm room in Baton Rouge?), and shoot them in their kneecaps before I sic the attorneys on them.

I’ve refined the categories somewhat and added a ton of new work.  I kind of have my feet in two worlds:  Sports Portrait photography that I do for both advertising clients and magazines (Sports Illustrated, etc.), and Corporate Annual Report Photography which I do for Fortune 500 corporations, design firms, and ad agencies.  If you’re a Houston photographer, a lot of the annual report and corporate photography is of course geared toward the oil and gas industry.

Here’s how I’ve organized the portfolio section on the new site:

Under the Advertising and Editorial Photography category, we have several sub-category portfolios:

SPORTS ACTION PHOTOGRAPHY - This features not in-game, traditional long-lens sports action photography, which I used to do a lot of, but instead, sports portraits featuring athletes in action or motion, or photographs that emphasize movement.  I find that 9 times out of 10, this type of photography involves me laying on the ground in goose poop or mud, destroying my clothes, and getting covered in chigger bites, but that’s usually what it takes to make players look like they’re levitating.

SPORTS PORTRAIT PHOTOGRAPHY – This category features more traditional static portraits of athletes, including many high profile celebrity sports figures.  I’ve been able to photograph many athletes over the years like LeBron James, LaDainian Tomlinson, and Alex Rodriguez, although considering the trouble he’s in this week, it may be a while before Arod agrees to any photo shoots any time soon.

AVIATION AND SPACE PHOTOGRAPHY – As part of an ongoing personal project, I’ve been trying to make memorable portrait photographs of notable pilots, both civilians and famous military aviators.  I’ve also had the awesome opportunity to expand this body of work into working for several aviation magazines and aviation photography clients.  As a Houston photographer, I’ve also been fortunate enough to do several shoots with NASA astronauts including a series on the end of the Space Shuttle program.

REAL PEOPLE PHOTOGRAPHY – Although I tend to concentrate on annual report photographs and sports advertising , I don’t just limit my work to those two categories.  I often have opportunities to make environmental portraits of Texas musicians, Houston celebrities, sports celebrities, cowboys, barbeque pitmasters and just eccentric characters from all walks of life, and this category is a catch all for some of my other portraits that don’t fit these other main categories.

Within the Corporate  Annual Report Photography section, we have a few more portfolios:

OIL AND GAS-ENERGY PHOTOGRAPHY – Most photographers who live in Houston do their share of work in this area, and I enjoy this work very much.  The first photographers I admired were guys like Pete Turner, Jay Maisel, and Arthur Meyerson, and in corporate annual report assignments you kind of get to indulge that colorful and graphic inspiration first brought forth by these masters of the medium.  I also love challenges and problem solving, so for me, it’s really fun to be sent to a fluorescent-lit lab full of lighting challenges, an industrial factory setting, chemical plant, or refinery, and be forced to make good, interesting, well-lit, and well designed photographs out of something that looks unattractive to most people.  I’m fascinated by light/shadow, and good design, and man-made structures often have their own inherent beauty – you just to have to find it and make the proper composition in the right light.  This category focuses on photographs of people working within the oil and gas industry, some at-work portraits, offshore oil and gas drilling and production platforms, and aerial photography, which are all part of the job of an annual report photographer.

INDUSTRIAL LANDSCAPE PHOTOGRAPHY – Over the years, I’ve been asked to do “beauty shots” or landscape photos – wide overall views of industrial refineries, chemical plants, oil wells, and other oil and gas facilities and details.  With the right time of day and long exposures, these can often be interesting and beautiful.  That, and I get to wear cool Nomex coveralls and safety glasses, too.

EXECUTIVE PORTRAIT PHOTOGRAPHY – Dealing with athletes and sports celebrities for years has prepared me well for photographing busy CEO’s and other executives.  In most portraits of professional athletes, you have 5-15 minutes to get the job done, so preparation is key, and the same goes for corporate executive portraits.  Like the annual report stuff, finding an interesting background or setting to photograph an executive within the confines of an office building is an interesting lighting and logistical challenge.  We often scout ahead of time, show up super early, and have multiple lighting set ups ready to go and pre-tested in different locations throughout the building, so we can quickly walk from one setup to another and finish quickly to minimize the executive’s time commitment on set.

There are also sections for Press, which feature links and other news about me from other photography sites and blogs, a link to my Blog (robertsealeblog.com), which features behind the scenes info, lighting diagrams, and problem solving stories behind the photographs, and of course, the all important Bio page, where you get to read boring stuff about me.

I’m excited about the new site and I hope you’ll take a few minutes to check it out.

Robert Seale on faculty for Rich Clarkson Sports Photography Workshop

Professional climber Chelsea Rude was among our models for the workshop in 2012. ©2012 Robert Seale

Professional climber Chelsea Rude was among our models for the workshop in 2012. ©2012 Robert Seale

It is indeed an honor to be invited back to teach again this year at the Photography at the Summit Sports Photography Workshop in Colorado Springs, July 17-22.

The workshop is the brainchild of Rich Clarkson, the legendary photographer and former Director of Photography at National Geographic and several newspapers.

Among the scheduled faculty this year:  Brad Smith, Director of Photography at Sports Illustrated; Nate Gordon, Photo Editor at Sports Illustrated; Lucas Gilman, adventure photographer; John McDonough, photographer at Sports Illustrated; Mark Reis, Director of Photography at the Colorado Springs Gazette; Mark Terrill, staff photographer at the Associated Press; Joey Terrill, Los Angeles based commercial photographer and frequent Golf Digest contributor; and several others.

The workshop is sponsored by Nikon, and offers students a chance to shoot in and around beautiful Colorado Springs, with access to the Olympic Training Center and many of the elite athletes that train there.

To register for the workshop, visit the link: Sports Photography Workshop.  Hope to see you there!

Lighting Workshops at Photoshelter Luminance conference

Our model, rhythmic gymnast Olga Karmansky. (Photo by Robert Seale)

I returned recently from speaking and doing a lighting workshop at the Photoshelter Luminance conference, September 11-13 at the TriBeca Performing Arts Center in New York City.  Luminance was far from a typical photo industry conference or convention.  Photoshelter founder Allen Murabayashi and the great folks at Photoshelter put together a unique event, bringing in a wide variety of speakers from the technology world to compliment the usual suspects from the photo industry.

On the bill for the three day event were interesting and varied speakers like:

Eric Cheng, DP at Lytro; Lucas Allen Buick, Hipstamatic CEO; Chris Chabot, Google ; Amy Dresser, retoucher; Sara Friedlander, VP of Christie’s; Eileen Gittins, CEO/Founder of Blurb; Taylor Jones, Dear Photograph; Craig Peters, Getty Images; Donald Pettit, NASA Astronaut; Alan Taylor, The Atlantic; Cory West, Engineering Manager, Facebook, and also wonderful photographers like Peter Yang, David Burnett, Barbara Davidson, and Michael Muller.  Each speaker gave a short, 20 minute eye opening talk in the spirit of the TED conference.

On the first day of the event, held at  ROOT Drive in Studios, in NYC, I, along with lighting genius Joe McNally, Atlanta commercial photographer Zack Arias, and Miami celebrity portrait photographer Brian Smith, held lighting workshops in separate studio spaces there.  (Bill Cramer, a Philadelphia photographer and founder of Wonderful Machine gave a separate session on business practices.)

The most overqualified assistant ever? Photoshelter Chairman Allen Murabayashi helping us get our lighting setup together. (Photo by Robert Seale)

I felt super intimidated to speak and do my little demo in such good company, but I was very lucky to have some super overqualified assistant help, including Photoshelter folks Allen Murabayashi, Sarah Jacobs, and stellar music photographer Chris Owyoung helping out.

Our model, Olga Karmansky, a rhythmic gymnast, was wonderful and patient during two back to back lighting sessions.  We had a short window of time, so we concentrated on doing multiple lighting looks from one setup in the studio.  We were able to create several different looks without moving the model at all – very similar to the lighting talk and demo I gave at the Photoshelter event in Austin.

Allen and Photoshelter CEO Andrew Fingerman put together a hell of an event.  It was wonderful to hang out with the other photographers and speakers, especially a speakers dinner on the first night, and a wonderful get together with my good friends:  bay area baseball photographer  Brad Mangin, and Boston commercial photographer and ASMP president Shawn Henry.  It was also great to meet the young, super sharp and vibrant Photoshelter team, many of whom I had talked to over the phone over the years, but never met in person.  These are creative, smart people that you wish you could work in an office with every day.

Hopefully Andrew and Allen will be able to make this an annual event!

Close up of Olga Karmansky during the lighting demo. (Photo by Robert Seale)

Olga, photographed with a 5 degree grid during the lighting demo. (Photo by Robert Seale)

Allen introducing the speakers. (Photo by Michael Treola)

 

 

Shaking hands with Joe McNally arriving at the studio. (Photo by Michael Treola)

McNally shooting in the studio downstairs. (Photo by Michael Treola)

Seale shooting during the lighting workshop. (Photo by Michael Treola)

Zack Arias speaking to his class. (Photo by Michael Treola)

Brian Smith speaking during his lighting workshop - note the model is ASMP president Shawn Henry. (Photo by Michael Treola)

Robert Seale featured on I Love Texas Photo

Photography consultant Jasmine DeFoore has recently started a great website called Ilovetexasphoto.com featuring photographers and production resources from Texas.  Jasmine was a photo editor and marketing guru for the Redux agency in NYC before moving to Austin to start her consulting business.  She’s done a great job organizing events and helping the Texas photo community, and the new ilovetexasphoto website is an awesome resource for photo editors, advertising art buyers and anyone else producing visuals in Texas.

Austin photographer and ilovetexasphoto contributor Destry Jaimes interviewed me recently for a photographer feature on the site, asking me about my work, education, and influences, and featuring some of my favorite photos.  If you’re a photographer or photo enthusiast in Texas, or a photo editor producing jobs in our state, this site needs to be in your bookmarks toolbar.

Robert Seale speaking at Rich Clarkson Sports Photography Workshop

Stacy Geare, Garden of the Gods, Colorado Springs, Colorado. © Robert Seale

I’m pleased to announce that I’ve been asked back to the Photography at the Summit Sports Photography Workshop July 19-24. I’ve been a lecturer at the workshop 4-5 times, but it’s been several years since I’ve attended. The Summit Series of Photography Workshops were founded by legendary photographer and editor Rich Clarkson, who in addition to running Pulitzer Prize winning newspaper photo staffs in Denver and Topeka, was also Director of Photography at National Geographic during the 1980′s. I’m looking forward to working with Rich’s great staff and helping out the students there as they embark on assignments at the US Olympic Training Center in Colorado Springs.

This year’s staff also includes good friends and colleagues like former Seattle Times staffer Rod Mar, Sports Illustrated staffer John McDonough, New York Times Photo Editor Brad Smith, AP staffer Mark Terrill, and his brother Joey Terrill, who does fabulous work for Golf Digest and a variety of magazines.

Colorado Springs has some fantastic locations and is one of my favorite places to visit. Should be a great week!  You can register for the workshop here.

Robert Seale Featured in Digital SLR Magazine

The opening spread in the Nov. 2011 issue of Digital SLR

Yep, you guessed it – the second spread…

I’m featured in the November 2011 issue of Digital SLR magazine, a photo magazine published by Dennis Publishing in the UK.  It’s available at most camera stores, Barnes and Noble and fine bookstores/magazine shops everywhere.

Daniel Lezano did a great job with the article, and translated a few of my quotes to add Brit-speak (“brilliant, kit, flashgun”), but other than that it’s pretty much what I said.  Big thanks to them for asking me to be a part of it.

Here’s the text from Daniel’s article:

When the leading US sports publications  are looking  for someone to add energy and impact to portraits, it’s the Texas-based photographer Robert Seale that gets the nod.  He explains to Daniel Lezano the  techniques he uses to capture his  Portraits in Action:

“I’ve been actIvely Involved with photography for all of my adult life. Having studied photography and interned on a newspaper as a photojournalist, I later joined The Sporting News, where I worked for ten years as a staff photographer. there were three of us covering the whole country, shooting major professional sporting events, including the World Series, Superbowl and college sports, although around a third of the time was spent shooting portraits for magazine covers.

In 2006, I left to start my own business, working for magazines like Sports Illustrated, as well as ad agencies and design firms, then later shooting for large companies, like oil firms.  “As much as I enjoyed shooting live sports, taking portraits was always more fun. this was especially true after 9/11, when the added security meant it became more difficult travelling into stadiums with the large amounts of camera kit required to shoot major events.  “the two disciplines are very different. With the portrait shoots, I obviously have far more interaction with the subject. I’ll usually have time to prepare in advance for a shoot, being provided with an outline or thesis of the article. often, though, I’ll fly to some city not knowing what the location will look like and what’s needed and I’ll sit on the flight planning out the possibilities. That’s where the newspaper experience comes in, because if you do assignments for a newspaper, you get thrust into situations where you have to think on your feet and come up with ideas that work without much pre-planning. I obviously much prefer knowing a little about what’s needed in advance, as being able to read the story or speak with the reporter lets me add some context to my ideas for the shoot.

“Perhaps the biggest difference to action portraits over live sports is the ability to control how a subject is lit. I learned lighting techniques through a combination of studying – both at university, and on my own – I have bookshelves full of photo books – and practice. When I worked on the newspaper, I would volunteer for various studio assignments, such as one to support a story on wedding dresses, so that I could get better at lighting. It gradually developed from using a small number of flashguns to using studioflash with various types of light modifiers. My current lighting kit consists of a number of mains and battery-operated Profoto heads.  “one of the techniques I enjoy using to add the element of motion to my sports portraits is to set a slow shutter speed with flash to capture a little subject blur. The vast majority of photographers often try to use rear-curtain sync to capture the effect of movement. the problem is, if you use rear-curtain sync, you can’t control what part of the picture is stopped because you never quite know when the shutter is about to close, causing the flash to fire. To get around this problem, I’ve developed a method that allows me to use first-curtain sync. What I do is pre-focus on a spot and have the subject jump in place.  Even if they appear to be running in the image, they’re actually jumping straight up in the air. I coach them on the body position and what their legs should be doing, what facial expression to have and anything else important.  Then what I do is fire the flash at the apex of the jump and as they come up, a silhouetted blur is recorded on the bottom of their feet that makes so it look as if he is leaping.  The key advantage of this method is that I can choose exactly the moment I want the flash to fire.

“The number of heads I use really depends on the type of shoot and the location. Much of my lighting set-ups are relatively simple and use between one and three heads, but I do sometimes use four or six heads when the need arises. If you look closely, you can usually work out the number of heads used, for instance, images where the subject’s outline is highlighted are usually the result of using two back lights and one or two front lights.  “On most of my shoots, I’ll only have one assistant, and then I’m fortunate that if it’s a bigger budget job, we can hire more. Sometimes I have a digital technician and a couple of assistants, but it really depends on the budget. If it’s an editorial shoot for a magazine, then it’s one or two assistants and me, but if it is for advertising, it may well be two assistants, a digital technician and a make-up artist.

I often use Plume softboxes, which are made in Colorado, and I regularly use grids from a Canadian firm called Lighttools, which are great for limiting the direction of the light spill.  “When I used to shoot film, I was meticulous with my flash metering and used a handheld flash meter. but after a time, I got good at judging exposures without metering and would only use a flash meter to double-check. I use one now when I’m doing really critical things, like trying to balance two backlights or using a technical white background, but often when it’s outside, we will just go with what we are seeing on the camera or computer screen, which we use as a digital ‘Polaroid’.

“I use a Canon EOS-1dS MkIII for portraits and an EOS-1d MkIv for anything requiring a motordriven sequence and find their lcd monitors to be fairly accurate. I’ve an extensive set of Canon lenses, including the 16-35mm, 24-105mm, 70-200mm f/2.8 and 300mm.  If I need an extreme wide-angle then the 16-35mm is brilliant, but the 24-105mm is my main choice for portraits as it offers such a useful range.”

To see more of Robert Seale’s brilliant portraits, visit:

www.robertseale.com. To view his lighting blog, visit:

www.robertsealeblog.com

The cover. Not my photo, but in case you’re looking for the issue…

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Mike Tirico and Deion Sanders shoot for GMC

There's a strip mall behind that cloud curtain......

As photographers, we are often thrust into bad situations.  Try as we might, it’s often not possible to schedule photo shoots during magic hour, or work in wonderful and exotic locations with gorgeous people who have all the time in the world.

In reality, I often deal with very busy people, and things need to get done on their schedule, not mine.  Back in August, I received an assignment to shoot ABC/ESPN television commentators Mike Tirico and Deion Sanders.  The catch?  I was piggybacking on an existing video shoot, and would have a whopping 5 minutes with them.

No problem, I’m thinking….I’ve done ok with less time than that before.  Then, I heard more details:  high noon shoot, they’re wearing dark suits, with a black truck, in a strip mall parking lot, you can’t take them anywhere else, you’ll have 5 minutes, and, oh yeah….did I mention it was August in Houston?

No problem, I’ll arrive early, take every piece of lighting gear I have, and figure something out…..maybe it’s a huge parking lot near a school with a football field – I can surely get them to go there.

My assistant, Todd Spoth and I arrived early, and canvassed the neighborhood.  The video shoot was at a small sound stage 30 miles from downtown.  It was literally suburban hell – strip malls, gas stations, light poles, and power lines everywhere…we literally couldn’t find a clean location to take our subjects anywhere near the studio.

I found a parking lot next door with a slight slope to it, parked the spanking new GMC Sierra at the edge of the lot, and placed the camera on the ground.  If you can’t get your subject in a clean, nice location – go low.

A 12 x 12 shaded the area in front of the truck where Tirico and Sanders were to stand, and some large mirror boards (borrowed from the super nice video guys) gave us a great kick on half of the chrome grill of the pickup.  A Wafer Plume 140 lit the other half of the grill.

Under the 12 x 12, we set up a Plume Wafer Hexoval 180 and a Wafer Hexoval 140, which were set up near each other in a corner lighting arrangement.

Good thing we were there early, because our talent left the studio early and were ready to shoot an hour before we had originally planned.  We shot Tirico and Sanders individually, then together, shook hands, said thanks and they hopped back in their limos before they melted.  We were literally done in 5 1/2 minutes.

The Tirico-Sanders insert

The magazine loved the photos but decided to change the background, dropping out the strip mall on the horizon and replacing it with sky.   I had anticipated the change and had already asked retoucher extraordinaire Pratik Naik to work one of the frames up as an example.  GMC liked that photo so much that they relicensed it for use in their online newsletter e-blast, and in a NFL insert in their magazine, as well as using it in the original “advertorial” feature in their trade magazine.  They used the sky photo in the eblast, and they decided to have their retoucher add grass to the insert photo.

The lesson here?  Keep a good attitude and do your best, even in a rough situation where you feel like there is no good picture to be made.  Light your subjects carefully, even if you are stuck with a less than desirable background.  You never know when a little  shoot could turn into something bigger.

The "advertorial" spread featuring Tirico

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