JJ Watt portrait for Gatorade Advertorial

Gatorade Advertorial

Gatorade Advertorial

Gatorade recently partnered with Sports Illustrated to create a special “advertorial” magazine called “Fuel Illustrated” to be packaged with subscriber issues of SI a couple of weeks ago.  (An advertorial is a sponsored section of editorial content promotion for relating to a specific brand…still advertising, but less overt than traditional advertising).

Each spread features a different high profile athlete, and they chose one of my JJ Watt portraits, originally taken for the magazine for one of the spreads.  It's cool to see one of your outtakes, especially one that you liked, published again for another client.

Secondary uses like this are one of the reasons to maintain ownership of your work, so that you can negotiate rates for future use.

Something to think about next time you're presented with a crappy, rights-grabbing contract.

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